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Xerox Partner

The Trivor™ Frontier: Engaging Customers with Direct Mail Technology

We’re pleased to announce First Move Direct Marketing has become a trusted partner of Xerox Worldwide.

More than just a supplier of high-quality printing and direct mail solutions, we have been acknowledged by the world leader in digital printing. We kicked off the partnership by being the first in the UK to have their new Trivor™ 2400 Inkjet Press, an unparalleled machine that provides super fast and personalised mailing in the blink of an eye.

For our customers this means a quicker turnaround for mail campaigns and a way to create as-they-happen mail responses to digital campaigns.

We’ll say it: Anyone who says direct mail is old-fashioned doesn’t know what they talking about. In fact, direct mail has never been a more effective way of customer engagement. It’s an exciting time for marketeers as the technology has finally caught up to our imaginations. Now direct mail campaigns no longer require months of planning to even consider executing one—they can be turned around in days with the new Xerox Trivor™ 2400 Inkjet Press.

The latest and greatest addition to the commercial inkjet family, it’s a machine with direct mail power. With power comes responsibility, so the first in the UK is entrusted to First Move Direct Marketing as part our partnership with Xerox Worldwide. But what does this does this mean to you as a direct-mail specialist? Faster personalisation and targeting.

One of the arguments against print is the speed in which it takes to launch a campaign, but with the Xerox Trivor™ you can print, personalise and send an entire campaign in 24 hours. Able to print 36,000 images/hour at 1,200 DPI (lithographic quality); that means a 100,000-copy mail shot can be produced in around 5.5 hours. Sort it, send it and your customers can have your mailer in their hands the following day.

It’s an exciting prospect for those who are looking for new ways to target customers and prospects. Recent trends have shown the integration of campaigns across multiple channels, print being one of them. Using big data now available from consumer interactions and sales histories, direct mail can now target the individual with offers that address their needs—individually. Combined with data processing, the Trivor™ can handle these personalised requests in an extremely fast and efficient manner.

Now you can record your customer’s interaction with your website or a specific landing page, and send them something redeemable in response. Imagine their surprise when they open the post to see further information about your product or service they were investigating. Convenient, tangible and top of mind, how could they not convert?

More than 50 trillion pages are printed worldwide today using production print technology—only 2% of which is printed digitally. First Move is proud to be a digital supplier, which means greater quality and faster processing than you could receive using traditional methods.

Get in touch with us for a demonstration or to discuss how we can bring to life your next campaign. It’s direct mail for the 21st Century.

Contact us on 01494 539300, email enquiries@firstmove.co.uk or fill in our online contact form.

You might also be interested in the following articles:

5 Reasons to take another look at Direct Mail

The Past, Present and Future of Direct Mail

Xerox Trivor 2400 Inkjet Press

Xerox Trivor 2400 Inkjet Press

First Move direct marketing orders 1st Xerox Trivor™ in the UK

First Move direct marketing has invested in the new Xerox Trivor™ 2400 Inkjet Press. A first in the United Kingdom, First Move’s new Xerox Trivor™ not only represents technological advancement, it means greater customer engagement for direct-mail professionals.

Now you can personalise high quality printed mailings at the same speed you receive digital insights from your customers, responding to trends, behaviours and sales patterns FAST.

The Xerox Trivor™ offers unparalleled print personalisation, meaning that First Move can keep up with the current rate of digital and the tailored approach consumers demand. No longer reserved for digital marketeers, personalised mail shots can take on an entirely customised approach that modifies artwork, offers, and practically everything according to the intended recipient.

“For direct mail to be successful today it must be personalised and not just the address” said David Amor, Managing Director, First Move direct marketing. “The Xerox Trivor™ 2400 Inkjet Press will ensure that First Move continues to innovate within direct mail marketing by turning our digital insights into fast, personalised direct mail.”

Using big data now available from consumer interactions and sales histories, direct mail can now target the individual with offers that address their needs—individually. Combined with data processing, the Xerox Trivor™ can handle these personalised requests in an extremely fast and efficient manner.

Fast also means targeted mailings in response to consumer or environmental behaviour. The inkjet of inkjet presses, it’s a high-quality and fast addition to First Move’s professional machines. Able to print 36,000 images/hour at 1,200 DPI (lithographic quality); that means a 100,000 mail shot can be produced in around 5.5 hours. Marketeers don’t have to plan months in advance—they can rely on their customer or prospects’ behaviour before triggering a brand new campaign at a moment’s notice.

“The Xerox Trivor™ is designed to grow with the business, so it can meet the needs of First Move Direct Marketing now and in the future,” said Phil Tucker, managing director, Advanced Business Equipment. “As the first UK customer, we are confident that it will be able to deliver the personalised results demanded by its customers.”

The Trivor™ will be installed in September 2016.

Find out more about our mailing services today and how we can help you boost sales. Contact us on 01494 539300, email enquiries@firstmove.co.uk or fill in our online contact form.

More information on the Xerox Trivor™ Printer can be found on the Xerox website.
You might also be interested in the following articles:

Trusted partner of Xerox Worldwide

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