Database Analytics


It’s our differences that make us unique, and not one of your direct mail prospects is the same as the other. While it might seem like a daunting proposition, therein lies a remarkable opportunity to gain insight into your customers and to improve your database and engage with them in the best possible way.

We can mine your data for trends, forecast those trends and select data to enable finely-tuned targeting. And by analysing your own data we can create customer profiles to mine external lists, expanding your campaign outwards in every direction. First Move uses software such as Planet Press, Xerox Freeflow, XMPie and Cygnus to create targetted messaging. Our data analytics can vary your message from customer to customer, from the text itself to every aspect of the presentation.

Use your newfound knowledge and apply it to continued mailings and watch its effect as it transforms your sales, response rates and ROI. through your enhanced understanding of each individual.

Contact us on 01494 539300 or fill in our online contact form to discuss your next direct mail project and how our database analytics services can support your campaigns.