When building a campaign, you should always play to its strengths. Direct mail comes pretested with decades of industry use and insights that you can apply to any campaign, giving you an overview well before going to print. And best of all, it’s entirely measurable.
The beauty of quantitative data lies in its infinite detail. Not only can you anticipate your campaign’s results, but it can help you to figure out the smaller details, such as budgeting, forecasting, and preparation for an influx of sales or subscription leads.
Measurement is important and it’s what makes direct mail so great. We’ve compiled some of the most important key statistics that make a case for direct mail, so why don’t we let the numbers do the talking?
94 billion spam emails are sent across the globe every day—most never read.
92% of recipients will be driven to act online, according to a Royal Mail study.
87% are encouraged to make online purchases.
86% feel a greater connection with your business.
79% of consumers act on direct mail immediately—only 45% react to email in the same way.
70% welcome mail that rewards their loyalty.
67% of a 2011 study suggests women aged 45-64 are most likely to donate to charity.
61% of advertising budgets are spent on direct mail by UK charities.
54% engage in social media.
43% download something.
39% of people have an area in their home dedicated to displaying their mail.
38% believe a physical mailer can influence how they feel about the sender.
£2.98 is made for a charity for every £1 spent in a 2013 study.
1.1 – 1.4% will respond to a direct mail piece.
.04% will respond to an internet advertisement, according to a Harvard Business Review study.
.03% will respond to an email.
Listed in black and white, it’s obvious why direct mail has stood the test of time. Be inspired by these magic numbers, and make sure your next campaign stacks up.
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