The latest update on First Move and COVID-19

Like all companies, we are closely monitoring the impact that Covid-19 is having.

We are working closely with our suppliers and partners to ensure that we respond effectively to the COVID-19 outbreak in order to minimise its impact on our customers and colleagues.

Working within government guidance, we have ensured that we are able to maintain effective operations, whilst many of our colleagues work remotely.

We understand that you may have questions about how your business is going to operate whilst this pandemic is ongoing.  We are open for business and taking every precaution to ensure that we can deliver safely for our customers.

We have put in place a number of measures to ensure the welfare of our employees which include.

  • The ability to work from home if their role allows them to do so
  • Daily communication to all staff on any changes
  • Regular calls to staff working from home to check on their well-being
  • Social distancing and thorough hygiene procedures where necessary for employees required to be present on site
  • A new shift pattern for our production teams to maximise safety whilst maintaining our operations

Our commitment to you is that we will work with you to ensure that we do everything we can to help you to operate during these current extreme circumstances.

As new information becomes available, we will react accordingly and we will keep you updated.

Thank you for your patience and understanding at what is a challenging time for us all.


Get in Touch

If you have any questions, please contact us on 01494 539300 or email enquiries@firstmove.co.uk.

Direct Mail Marketing During The Coronavirus Recession

These certainly are unprecedented times we’re living in. Businesses all over the country are experiencing uncertainty and reviewing their marketing wondering how best to reach out to their customers or even if they should at all.

If you cut your marketing efforts now you could do your business damage that lasts well beyond the pandemic. This is the time to reach out to your existing customers – they know your brand, they’ve bought from you before and they’re the most likely to buy from you again, now or in the future. But how do you deliver your message? They need to know you’re still open for business!

One thing we can be sure of is that more and more people – in the short term at least – are going to be at home waiting for the mail to arrive. Where direct mail sets itself apart is its ability to create a connection with the recipient and to put your message directly in a customer’s hands. We know that mail makes your customer feel valued and that it enhances the perception of your brand.

When you combine this with research that shows direct advertising mail spends on average 17 days in the home (be honest, we all have that coffee table where we leave the mail). This presents a real opportunity to refresh the connection you have with your customers and their households.

We’re very much open for business as usual, so why not give us a call on 01494 885490 or fill in our online contact form to discuss how we can support your marketing efforts in the coming weeks.

5 Reasons Why You Should Consider Using Direct Mail

5 Reasons to use Direct Mail

Direct mail is a proven, cost effective marketing method, as a standalone or as part of a larger marketing mix. Here at First Move, our client services team give you their top 5 reasons as to why you should be investing in direct mail:

  1. You remember your mail – 65% of recipients pay full attention to their mail. Personalise your mailing to drive this figure even higher – address your customers by name, appeal to them on a personal level and show them that you care! 70% of people say that mail rather than email makes them feel valued and research shows people trust their mail.
  2. Return on Investment – Direct mail costs a fraction of other marketing methods like television, and can deliver great sales and growth for your company. Here at First Move we can offer competitive postal prices from as little as 20p per item, to help you reach out and connect to your potential customers at little cost.
  3. Test your direct mail and measure it! – Everything can and should be tested so that sales growth can be built on the predictability of the results – at First Move we take testing your direct mail campaigns seriously, to ensure you achieve the best ROI. Find out more about A/B testing.
  4. Integrate direct mail and digital marketing – If you’re running off the page adverts then run the direct mail a week after the ads, run the digital campaign after that – – memory recall is far stronger for ‘off the page’ adverts when you follow up with direct mail rather than just digital alone! Direct mail can complement your other marketing activities and research shows that when you reach customers on numerous channels you’re far more likely to have customers engage with you.
  5. Programmatic mail – A customer abandons their shopping cart, a few days later they receive a personalised letter containing an offer which just happens to focus on the item they had been looking at – once setup this can be as easy as sending an email. You can recover another 14% of lost sales after exhausting email chasing from a piece of well-timed direct mail! Discover Programmatic Mail.

 

If you’d like to know more about direct mail and the benefits, then do get in touch with us directly on 01494 885490 or fill in our online contact form.


Mailing List Generation – A Cost Effective Way of Finding More Prospects

Direct Mail Location Targeting

At First Move we can help grow your business and find you new customers by creating GDPR compliant tailored address lists for the areas you specify – It can be as quick and easy as drawing on a map! By using specialist software we are able to help you create mailing lists based on whatever area you specify.

Perhaps you are a local business who wants to advertise a new offer to local residents within a delivery distance? We can help with this by identifying all residential properties for your mailing within this distance.

You could be a property developer who needs to mail to all residential and commercial properties in a specific area across multiple postcodes and ward boundaries? We can help by outlining a custom target area on a map and identify all of the addresses inside it.

All kinds of businesses can benefit from this type of direct mailing. If you would like to discuss your specific project please call Andrew on 01494 885490 or fill in our online contact form to find out more about mailing list generation.


Royal Mail have just announced their new January to March 2020 Incentive

Advertising Mail Incentive

During this incentive period you can send incremental Advertising Mail, Responsible Mail and Partially Addressed Mail, for as little as 12 pence per item.

This is an exciting new incentive to assist brands with their direct marketing activities during the post-Christmas period through to Valentine’s Day, Mother’s Day, and approaching into the Easter break.

It will also be a great opportunity for brands to directly re-engage with customers and prospects after the General Election.

 

Important Dates

The posting window for the January to March incentive is 2 January 2020 until 28 March 2020.

Please note that you must submit your application before 13 March 2020 to be considered for participation in the incentive.

 

Get in Touch

Applications are open now, so if you would like to find out more about this incentive please get in touch with First Move today.

As Royal Mail premier partners, you can ensure that your mail campaigns are in good hands.

Call: 01494 539300

Email: enquiries@firstmove.co.uk 

 

Royal Mail Partners


 

Direct Commerce Innovator Awards 2019 Winners

We’re thrilled to have won the ‘Creative, Content & Print Production’ Innovator Award for our work with our clients, Complete Care.

First Move produced a 5,000 A5 catalogue mailing, which contained 6,421 different product descriptions and images. You can find out more about our work with Complete Care here.

The Direct Commerce Innovator 2019 Awards were held following the DCA Autumn Conference at the Victory Services Club, 63-79 Seymour St, London, W2 2HF.

innovator award winners 2019

 


 

Black Friday and Christmas Direct Mail Incentive 2019

Send Advertising Mail, Responsible Mail and Partially Addressed Mail for as low as 12 pence per item.

Black Friday is set to, once again, be one of the biggest shopping events in the UK calendar this year. It’s a prime time for retailers to communicate with their target audience to win new customers and boost sales.

The Christmas period is also a great time to show your customers they are appreciated and to encourage more business from them.

On the build up to the Black Friday event and Christmas period, Royal Mail have introduced their own incentive providing businesses with discounts on postage rates. You can send Advertising Mail, Responsible Mail and Partially Addressed Mail, on incremental volumes for as little as 12 pence per item.

 

IMPORTANT DATES

Black Friday Incentive

Event Date: 29th November 2019

Posting window: 11th November until 30th November 2019

Application deadline: 15th November 2019

Christmas Incentive

Posting window: 11th November and 27th December 2019

Application deadline: 13th December 2019

 

We recommend that you apply as soon as you can to guarantee your acceptance following last year’s success. There is a limit to the number of items that will qualify for the lowest price bracket and when this is met the price offered may increase.

The terms and conditions can be found on the Royal Mail website or do give us a call and we can answer any of your questions.

 

Why Focus on Direct Mail?

Direct mail marketing has a way of engaging people on a deeper level than digital messaging.

People trust paper and the brain retains the information for much longer than it does for digital messaging. You can also use direct mail to engage with customers who have declined to be contacted digitally through SMS and e-mail.

With the advancements in digital print technology and the use of AI, retailers can now create highly targeted direct mail to deliver the right message, at the right time to generate action.

Machine learning, the technology behind AI, can produce accurate predictions from data, which enables direct mail to provide a tailored experience for each individual customer, no matter their buying habits.

Your direct mail pieces can feel even more personal and have more of an impact.

 

Why use First Move for your direct mail campaigns?

First Move can assist with all elements of your Black Friday and Christmas direct marketing needs, including, print, fulfilment and postage.

We can deliver a wide variety of campaigns including fliers, leaflets, brochures and catalogues, all highly personalised with a high-quality print finish, to give your campaign a personal touch, that really connects with your audience.

We are well respected in the direct mail industry as Xerox Premier Partners and Strategic Royal Mail Partners.

This summer we won a Direct Commerce Award for ‘Best Creative & Print Production Partnership’.

To apply for the Royal Mail Black Friday and Christmas Incentive all you need to do is get in touch with First Move on 01494 539300 or fill in the contact form below.

Get in Touch


 


 

Artificial Intelligence Powered Direct Mail Increases Engagement and Boosts Profits

 

Artificial Intelligence and Direct MailFor many years a fundamental of direct marketing has been personalisation – so what’s changed? Digital marketing has given us the ability to deliver the right message, at the right time, to the right person in the online environment, and now direct mail can be just as intelligent.

Machine learning, the technology behind AI, can produce accurate predictions from big data, which enables direct mail to provide the same tailored experience for each individual customer, no matter their buying habits.

Combine AI with state of the art high fusion inkjet printing and you have the ability to produce in high volume at a cost effective rate. No more special papers to increase costs, every single image and word is different on every page – there is no limit to your power to create highly personal print.

Hyper-personalisation – the ability to make every item in your print run a dedicated offering from first page to last. This is not just based on what customers have previously purchased, but using self-learning predictive algorithms to produce personalised recommendations, similar products, best sellers, personalised product list ranking and promotional recommendations, at the touch of a button.

complete care catalogue

Ground-breaking AI technology has recently been utilised to produce a 16-page catalogue mailing for Complete Care. Compiling content from 6,421 different product descriptions, images and messaging, delivering a uniquely personalised direct mail brochure, of 28 products chosen for each individual.  A campaign that won ‘best catalogue creative and production partnership’ at the Direct Commerce Awards.

Result – 25% increase in order value and 5% higher response rate

Direct mail still offers the main benefits it has always had over digital – retainability. People trust paper and the brain retains the information for much longer than it does for digital messaging.  You can also use it to engage with customers who have declined to be contacted digitally through SMS and e-mail.

If you want to know more about how Artificial Intelligence can increase your Direct Mail ROI, get in touch with First Move today.

Tel: 01494 539300

Email: david@firstmove.co.uk

 


 

Speakers at The Direct Commerce Association Annual Summit

David Amor, Chairman and Direct Mail Futurist at First Move will be speaking at this years Direct Commerce Association Annual Summit on 13th June 2019.

This year’s DCA Annual Summit is the ‘Glasto’ of multichannel and direct retailing.

Direct Marketing, AI, eCommerce: email is easy – now print is too!

Hyper –personalisation in catalogues is a practical reality – find out how and why

10.20-10.50

Speakers: Andrew Wilson, Direct Commerce Consultancy; David Amor, First Move Direct Marketing & Jon Price, Complete Care

Venue: Twickenham Stadium – Rugby House, Whitton Rd, Twickenham TW2 7BA

Click here for the full event agenda.

 


 

direct commerce awards

Direct Commerce Awards – We Are Winners!

 

We’re delighted to announce we have won a Direct Commerce Award for our work with our clients, Complete Care. ‘Best Creative & Print Production Partnership’

First Move produced a 16 page Catalogue mailing uses 6,421 different products to deliver dynamic personalisation.

We are not aware that anyone in the world has ever produced print with so many variable items of data.

Find out more about our work with Complete Care.

complete care catalogue

Run by Direct Commerce Magazine and the Direct Commerce Association, the Direct Commerce Awards were created to honour sector businesses across a wide range of B2B and B2C merchandise categories with entries evaluated by a panel of expert independent judges.

2019 shortlist:

19 Events; Aspace; Biscuiteers; Bluebella; BlueCrest; Charles Tyrwhitt; Christies Direct; Complete Care; Cox & Cox; Creed; D.T.Brown; Dancewear Central; Dorwest Herbs; Dreams; F.Hinds; Fairfax & Favor; Fife Country; Fine Food Specialist (Williams Commerce); Great Little Trading Company; Gtech; Hippychick; Home Leisure Direct; Office Power; OKA; Ordnance Survey; ProCook; Sarah Raven; Screwfix; Sosandar; Studio Retail; TLM Trading; Virgin Experience Days; VOW Wholesale; WoolOvers; YUDU

The Direct Commerce 2019 Awards took place at Twickenham Stadium, London, on 13th June 2019.