First Move Direct Marketing

35 Years of Delivering Direct Marketing Success

35 Years of Delivering Direct Marketing Success

Direct Mail Examples – 4 Great Postcards

Direct Mail Postcards

Here are some of the best creative direct mail examples that we love!

We love the tactile nature of direct mail; the way your brand or product can get into your customers’ hands, the way it feels more real. Mailing services come in a variety of formats and aren’t restricted to catalogues, letters and trifold leaflets.

Printed postcards are one of the simplest and most effective ways to get your message across and keep the costs low for high-yield campaigns. Direct mail postcards are formulaic, so a little creativity goes a long way and gets your campaign noticed.

We’ve compiled some of the most imaginative Direct Mail examples to give you some thought-starters when including postcard printing in your next direct mail campaign.

QR Codes & Removable Magnets

QR Codes & Removable Magnets Direct Mail

 

This direct mail postcard has a business card-sized embedded magnet. When the time comes to throw away the mailer, the recipient can put the magnet somewhere to remember the message. Also included is a QR code to make it easy for mobile users to navigate to the website. For your direct mail piece point users to a PURL to merge the digital and the physical seamlessly. Way to get engagement!

  

Clear Imagery

Clear Imagery Direct Mail

 

Clear Imagery Direct Mal

Want to get your prospects’ attention? There’s no need to complicate matters; sometimes simple is best. These business postcard examples take clear imagery and isolate them on a colourful neutral background with brief and effective copy. Perfect for special offers or just standing out against all the white envelopes in the letterbox, this postcard is one that can’t be ignored.

 

Veer

 veer

Here is another great direct mail postcard example that gets the recipient involved in the message, and this one gets them moving. In order to reveal the hidden message the postcard had to be exposed to sunlight. This is a real talking point and not only is it a pleasant surprise for the recipient, but they’re likely to show all of their friends and family, and spread your message even further.

 

Indestructible Direct Mail

indestructible-direct-mail

 

Made from synthetic and polyester materials, this postcard is indestructible. In fact, it invites the recipient through personalisation to tear it in two. A clever way to get their attention–twice—and test their strength and patience!

 

You might also be interested in the following articles:

5 of the most outrageous Direct Mail campaigns

5 inspiring Direct Mail pieces that make you think wow

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