Research from March this year highlights that 64% of the UK agree that how a brand responds to the Corona Virus crisis now will have a huge impact on their likelihood to buy from them in the future. So this really is an important time to decide what you want to say and how you want to say it. There’s no better way of communicating that message than with mail.
In a survey last month 75% of people said companies and brands should inform them of what they’re doing.
- Mail is trusted & reaches everyone. Your consumers and prospects expect a supportive tone at the moment – let them know what has changed, what the benefits are and how to access your services. Put critical information directly into everyone’s hands including those that aren’t on digital channels – your opening hours and support available for example.
- Mail is remembered. 65% of recipients are likely to give it their full attention (vs 35% for email). When you combine this with research that shows 70% of mail recipients have been driven to online activity in the last 12 months this points to a powerful message being delivered.
- The Importance of Mail. The Government recently wrote a letter to all UK households about the corona virus and the support available – this despite all of the other media channels that were being used. A serious message carries more weight in print, whilst an email is great for a quick update mail should be used for more complex and memorable messaging.
This is such an important time to connect with your audience in the right way. Call us on 01494 885490 or 07450 639078 and we will help you move this forward.