David Amor – Direct Mail Futurist and Chairman of First Move Direct Marketing will be speaking on Monday 3rd September at a Tri-Livery event at Stationers’ Hall in London.
David will share stories from the coal face such as one business whose databases has shrunk from 9M to 900K records through the “opt-in” process. How clients are responding to GDPR and his predictions on the long term benefit to his business.
New business opportunities are being created from GDPR, that will set the challenges associated with it.
May 25th was a pivotal day for the General Data Protection Regulation. We had endured months, years even, of scare stories about the death of direct marketing, the size of the fines, and seen a whole industry of consultants attempting to lift the confusion and had hundreds of emails from companies we couldn’t remember double, treble, quadruple confirming it was OK to keep sending emails.
Now the dust has settled and organisations are developing a calmer understanding of how they should collect, store and manage people’s personal data, the focus of conversation is moving towards the opportunities which GDPR unlocks – for marketing which will delight people, deliver better customer insight and opportunities for companies to sell more, IT Departments to make the strong business case for exploring cleaner, up to date customer databases and for stepping up cyber security measures.
This Tri-Livery event brings together a varied panel of experts to present their perspective and insight; from client to legal, and data to agency – with a focus on how businesses can benefit from GDPR, rather than its perceived constraints.
Topics covered will include:
- Analytics: How GDPR will drive analytics, which in turn drives better marketing campaigns
- Print: Using marketing print and its increased output, the advantages of claiming legitimate interest with paper based communications
- Cyber security: Strengthened expectations around looking after client information, increased risk around not doing so, potentially higher customer cooperation
- Messaging: Use of ‘value statements’ rather than an invoice, to promote other products/upgrades
The expert panel are:
Mark Runacus – Non-Executive Chair DMA (UK) Group and Co-Founder of new hybrid creative and media agency Wax/ On: how GDPR has fuelled the renaissance of direct mail.
David Amor – Direct Mail Futurist and Chairman of First Move Direct Marketing – Will share stories from the coal face such as one business whose databases has shrunk from 9M to 900K records through the “opt-in” process. How the clients are responding to GDPR and his predictions on the long term benefit to his business.
Dai Davis – Lawyer and Chartered Engineer – Do you need to opt in? Does he agree with the DMA viewpoint on paper based communication.
Graeme Owen— UK & Ireland Lead, Information Security Risk at Deutsche Bank—14 years’ experience working in nancial services covering IT operations, IT audit and IT risk. How can IT controls assist with GDPR compliance and what exactly is cyber security?
Once the experts have shared their insights, there will be a panel discussion, with challenging questions encouraged!
Tickets are £25 inc VAT and there is a special discount for guests under the age of 30 (tickets will cost just £20 inc VAT).
The event will commence at 6.30pm for 7.00pm with a short drinks reception followed by the discussion. There will be time afterwards to meet and network with fellow attendees over a light buffet and further liquid refreshment.
You can book your tickets online at www.stationers.org/events
Dress Code: Informal Business Attire (ties optional)
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