Opening lines to get their attention…

First impressions are lasting, but when was the last time an opening line grabbed you? Discount this, special offer that—they all get lost in the mire of the letterbox tat that generally serves no purpose other than kitty litter. If you’ve a product to push, your responsibility lies in the creative execution, and targeted direct mail is the solution. Ask yourself, how do I stand out from the rest?

In our 25 years in the industry, you’d hope we’d learnt a thing or two about direct mail. It’s a science that deftly manoeuvres itself between both advertising and psychology: Be relatable to the recipient, make them identify with the message, and ultimately, provide a solution to a pre-existing problem.

So how do you solve a problem like a prospect? It’s simple: A large part of a compelling direct marketing campaign is having your recipient respond to your proposition in the first place. Here are thirteen lines that not only get their attention, but make them jump to attention.

  1. How much time and effort do you spend on…?
  2. Only one week left. Act now.
  3. We’d like to thank you for…
  4. When did you last…
  5. Solve the problem of…
  6. Discover how to…
  7. Save time and money by…
  8. New and greatly improved…
  9. News has just been released that…
  10. Solve the problem of…
  11. Improve your…
  12. Revealed the Secrets that…
  13. Exclusive customer offer inside…

 

Find out more about our mailing services today and how we can help you boost sales. Contact us on 01494 539300, email enquiries@firstmove.co.uk or fill in our online contact form.

You might also be interested in the following articles:

How to write a responsive direct mail letter

10 tips to successful direct mail campaigns

 

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