Creative Direct Mail
Creative Direct mail design ideas that are intelligent and inspiring
Unrestricted by the electronic medium, print allows you to produce exciting and creative direct mail. Direct mail design is much more than an envelope and an enclosed leaflet. It’s an opportunity to engage with your customer and elicit a response. When the message is clear and personal, and is combined with an attractive offer, your customers will be spurred to engage with your business and your brand. We listen to you to understand your message and then formulate it in a way that speaks directly and personally, inspiring new relationships between you and your customer for all of your ongoing campaigns.
Some of the best direct mail ideas are the most simple. You don’t have to reinvent the wheel; you can still run an effective campaign using the standard flyer or catalogue template, it just needs an injection of creativity. Any successful endeavour combines technical skill and direct mail is no exception. First Move’s resources and technical expertise are complemented and enhanced by our strong design sensibility, innovative ideas and fresh thinking.
First Move has examples of successful campaigns to give you direct mail design inspiration. We can handle your artwork and art direction of your mailer or direct mail packaging design. Using our knowledge of direct mail we can design all of your collateral—catalogues, flyers, envelopes, posters—with personalisation in mind. We will set up the artwork correctly to allow for individuals’ personalised data, and can also set up variable imaging so that you can change the look of your mailer with a simple line of code in a database. Imagine your customers’ surprise when they open a mailer not only addressed to them, but in their favourite colours. It’s a way of making a physical object speak to them so they can be inspired to convert to purchase.
Get into their heads and hearts with some intuitive design. Our design team knows the small things that work in direct mail that might seem insignificant, but can increase your response rate dramatically. From where the eye first looks on a mailer, how a customer holds a mail article when they receive it, where Royal Mail requires addresses and postage information, and custom QR and barcodes that make mail sorting a cinch.
Let our creative team work for you to get your campaigns from your head into your customers’ hands. First Move should be your first choice for intelligent and inspiring direct mail design. Talk to us about how we can get creative with your next mailer.
Contact us on 01494 539300 for all your creative direct mail or fill in our online contact form.
Take a look at how creative you can be with direct mail in the following articles –