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Xerox Premier Partners Conference – Triggered Direct Mail

Xerox Forum 2019

What if we could print opportunity?

As premier partners of Xerox, we’ve been invited to present alongside Deana Conyard, Global Product Marketing Manager for Xerox at their conference in Portugal.

David Amor, Chairman and Direct Mail Futurist of First Move will be discussing Triggered Direct Mail and how businesses can integrate digital and direct mail to increase sales using Artificial Intelligence.

The Premier Partner Congress at the Xerox Forum 2019 takes place in Vilamoura from Tuesday 14 to Wednesday 15 May 2019 at the Algarve Congress Centre.

 


Update from David Amor 23/05/2019

Last week I was part of a presentation at the Xerox European Premier Partner Conference in Portugal discussing triggered direct mail.

Hyper-personalisation was highlighted last Sunday in the Times newspaper as being the 2nd highest growth and volume trend in artificial intelligence analytics.

It is easy to associate that this is purely electronic delivery but print is also part of the changing world of increasing personal relevance in communication.

First Move is this week printing a 40,000 catalogue mailing ½ of which is AI driven – each page totally unique and based upon individual customer previous purchasing history.

In the 21st Century we each deserve to be treated on a one to one basis and memorable tactile highly personalised print is relevant to every business.

Could your business benefit from personalised print?

Contact us on 01494 539300 or fill in our online contact form.