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Mailing List Generation – A Cost Effective Way of Finding More Prospects

Direct Mail Location Targeting

At First Move we can help grow your business and find you new customers by creating GDPR compliant tailored address lists for the areas you specify – It can be as quick and easy as drawing on a map! By using specialist software we are able to help you create mailing lists based on whatever area you specify.

Perhaps you are a local business who wants to advertise a new offer to local residents within a delivery distance? We can help with this by identifying all residential properties for your mailing within this distance.

You could be a property developer who needs to mail to all residential and commercial properties in a specific area across multiple postcodes and ward boundaries? We can help by outlining a custom target area on a map and identify all of the addresses inside it.

All kinds of businesses can benefit from this type of direct mailing. If you would like to discuss your specific project please call Andrew on 01494 885490 or fill in our online contact form to find out more about mailing list generation.


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How to Brief Your Mailing House

So you have your creative and your database is about ready to go, now it’s time to deploy. Briefing your mailing house can be tricky, but it’s the part on which we direct mail specialists thrive. With so many options it can seem daunting to a first-timer, though with some expert guidance it’s a cinch. Here we will show you just how to brief your mailing house, which might even inspire you with other ways to save time in your next campaign.

 

Data Management

Lists and spreadsheets mightn’t be your thing, but we love them. It’s our job to take your data, make sense of it, and manipulate it into a successful campaign. You might have your own vision, but we can help you shape it to achieve the best possible outcome when sending to customers and prospects. When speaking to your mailing house, instruct them of the specifics of data management. Do you need to clean data by removing duplicates, merging records or purging those that are outdated? Have you considered adding special postal information, such as barcodes, to each data record? Or does it need to be further segmented for A/B testing? The more information you provide the better.

 

Printing and Personalisation

Printing is hugely important in direct mail, and so is the method you choose. Offset printing is great for high-quality prints without personalization and you can then over print variable data in black. Digital colour print allows for unlimited personalisation. Inkjet allows you to add addresses and individuals’ other information to your mailer in a limited format to litho pre-print. Remember to tell your mailing house which delimiters you have used to identify areas that require personalisation, such as salutation blocks and customised offers. Once the mailer is set up, ask to run a small electronic trial of your first few records to ensure that everything corresponds.

 

Insertions

Special insertions into your mailer can increase your response rate immensely. By enclosing an entry form or a self-addressed envelope, you make it easier for your customer or prospect to get in touch. When it comes to informing your mailing house of your requirements, it’s important to think about how you would like to present it. You can specify where you would like it to be inserted through camera matching, and the precise number of inserts for your mailing.

 

Plastic Wrap

Wrapping mailers in plastic is an industry standard, but did you know that you can customise the overall look? Ask your mailing house to show you examples of how special printing can transform the outer of your next mailer.

 

Warehousing and Fulfilment

Need a little help picking and packing? This is something that many mailing houses can help you achieve. Simply brief them to the nature of your product, supply the inventory, and allow them to fulfil the orders as they flood in. Easy!

 

Postage

And finally, and probably the most important: How does it reach your recipients? Make sure you specify just how you would like your mail campaign to be sent 1st, 2nd or Economy – does it qualify as Advertising or Business mail? Is it by registered or international post? Do you qualify for postal discounts and if you are a registered charity check if you qualify for zero rate vat on production and use DSA to minimise your VAT charge. Your mailing house can advise on the conditions of which you mightn’t be aware, and can save you time and money in the long run.

 

Find out more about our mailing services today and how we can help you boost sales. Contact us on 01494 539300, email enquiries@firstmove.co.uk or fill in our online contact form.

 

You might also be interested in the following articles:

5 Reasons to take another look at Direct Mail

The Past, Present and Future of Direct Mail

How to Give Your Direct Mail Database a Health Check…

Your customer and prospect data is the basis of all of your communication, and you must take care of it. Sales records, customer preferences, and most importantly, names and addresses are your way to generate leads and convert to sales or subscriptions, so you’ll want to make sure you’re armed with the best information. There’s an easy way to achieve optimum performance from your campaigns—by checking they’re in tip-top shape with a database health check.

500,000 people die in the UK each year

6,000,000 people move home each year in the UK

Databases of all sizes—from the thousands to the millions—should be checked regularly, and the reason is two-fold: Not only do you ensure your database is current, you also prevent wastage by delivering costly mailers to out-of-date addresses. Both of these reasons achieve one simple conclusion: Cost savings for you and your company, and extra budget to increase your direct-mail activity.

There is always a natural reluctance to remove hard won names from your data. After the time, effort and cost involved in winning your data to simply remove people inevitably feels like a regressive step rather than a positive one.

A data cleansing or data quality agency can take the legwork out of the exercise, allowing you to concentrate on producing the creative of your mailer. A larger, reputable agency will have volumes of information at their fingertips, that can improve the quality of your database at the press of a button.

Data matching is one such service that takes your current database and compares the records with those they have on file and adjusts or suppresses records that are affected by modifications. These can include out-of-date phone numbers, emails, change of postal and street addresses, and the deceased. By doing so, you eliminate any room for error, and can avoid possibly detrimental and embarrassing situations.

Removing duplicates is also important and also perhaps focusing on 1 name per address?

Your mailing house or data agency can also provide you with more information about your database pulled from a variety of sources. Profiling information that has been provided to other third parties about spending habits, income, family information and more, all with their consent and given to you completely above board so that you can better understand your data – and of course potentially rent external data as you seek to grow your business. Think of the potential direct mail opportunities that can come from this kind of additional data.

Overall a direct mail database health check is something every direct mail specialist should conduct on a regular basis at least twice a year. It’s fast, it’s efficient, and it gives you even more insight into those you wish to convert.

http://www.qas.co.uk/knowledge-centre/support/glossary/data-healthcheck.htm

http://www.datahealthcheck.co.uk/

Find out more about our mailing services today and how we can help you boost sales. Contact us on 01494 539300, email enquiries@firstmove.co.uk or fill in our online contact form.

You might also be interested in the following articles:

5 ways to personalise your direct mail campaign

A guide to testing in direct mail