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Direct Mail Marketing During The Coronavirus Recession

These certainly are unprecedented times we’re living in. Businesses all over the country are experiencing uncertainty and reviewing their marketing wondering how best to reach out to their customers or even if they should at all.

If you cut your marketing efforts now you could do your business damage that lasts well beyond the pandemic. This is the time to reach out to your existing customers – they know your brand, they’ve bought from you before and they’re the most likely to buy from you again, now or in the future. But how do you deliver your message? They need to know you’re still open for business!

One thing we can be sure of is that more and more people – in the short term at least – are going to be at home waiting for the mail to arrive. Where direct mail sets itself apart is its ability to create a connection with the recipient and to put your message directly in a customer’s hands. We know that mail makes your customer feel valued and that it enhances the perception of your brand.

When you combine this with research that shows direct advertising mail spends on average 17 days in the home (be honest, we all have that coffee table where we leave the mail). This presents a real opportunity to refresh the connection you have with your customers and their households.

We’re very much open for business as usual, so why not give us a call on 01494 885490 or fill in our online contact form to discuss how we can support your marketing efforts in the coming weeks.