5 Reasons Why You Should Consider Using Direct Mail

5 Reasons to use Direct Mail

Direct mail is a proven, cost effective marketing method, as a standalone or as part of a larger marketing mix. Here at First Move, our client services team give you their top 5 reasons as to why you should be investing in direct mail:

  1. You remember your mail – 65% of recipients pay full attention to their mail. Personalise your mailing to drive this figure even higher – address your customers by name, appeal to them on a personal level and show them that you care! 70% of people say that mail rather than email makes them feel valued and research shows people trust their mail.
  2. Return on Investment – Direct mail costs a fraction of other marketing methods like television, and can deliver great sales and growth for your company. Here at First Move we can offer competitive postal prices from as little as 20p per item, to help you reach out and connect to your potential customers at little cost.
  3. Test your direct mail and measure it! – Everything can and should be tested so that sales growth can be built on the predictability of the results – at First Move we take testing your direct mail campaigns seriously, to ensure you achieve the best ROI. Find out more about A/B testing.
  4. Integrate direct mail and digital marketing – If you’re running off the page adverts then run the direct mail a week after the ads, run the digital campaign after that – – memory recall is far stronger for ‘off the page’ adverts when you follow up with direct mail rather than just digital alone! Direct mail can complement your other marketing activities and research shows that when you reach customers on numerous channels you’re far more likely to have customers engage with you.
  5. Programmatic mail – A customer abandons their shopping cart, a few days later they receive a personalised letter containing an offer which just happens to focus on the item they had been looking at – once setup this can be as easy as sending an email. You can recover another 14% of lost sales after exhausting email chasing from a piece of well-timed direct mail! Discover Programmatic Mail.

 

If you’d like to know more about direct mail and the benefits, then do get in touch with us directly on 01494 885490 or fill in our online contact form.


How Digital Print is changing Direct Mail – Interview with David Leitch

David Leitch

The Xerox Trivor – Interview with David Leitch – Digital Print Manager

Direct Mail has evolved and with First Move recently installing the new Xerox Trivor, A world’s first, we are now at the forefront of digital printing technology.

We interview our very own Digital Print Manager, David Leitch for his insights into the Xerox Trivor printer and how printing technology is changing the face of Direct Mail in today’s digitally focused world.

1. Why should companies take notice of the Xerox Trivor, how does it improve upon the current world of Direct Mail? Speed and Cost. The Trivor is a new era in terms of printing, inkjet has primarily been used for lower quality projects and to reduce costs. Whilst this is important, the addition of quality and the ability to make each sheet of paper totally individual, dramatically increases the options open to users.

2. What impact does the Trivor have on personalisation? The Trivor opens up new avenues of variable data and imagery in one file for customers, enabling you to target specific interests that their customers have expressed an interest in. In the Trivor arena personalisation is not just a name and address but potentially completely individual items of mail. Images and text driven through data analysis of the understanding of your customers buying habits, their likes and dislikes, their location, their proximity to the nearest supplier. In short improved relevancy to the reader of what is of interest to them – every page is unique!

3. EFI RIP what’s that and what’s the benefit to customers? The EFI RIP is where all of the data is collected and processed ready for the Trivor to print. The need to process thousands of pixels (drops) of ink per second requires huge computing power. The rip installed at First Move is the largest ever created by EFI (Xerox’s computing partner) and was shipped from San Francisco direct to High Wycombe. The RIP is the 1st of its kind in the world, its power enables clients to produce multiple image and multi placement of personalisation campaigns specific to each person. The benefit of this power is that it processes the information faster than anything previous.

Xerox Trivor 2400 Inkjet Press

4. How can companies save money when using the Xerox Trivor? Being a single process for print and variable data/images, longer run campaigns are printed in one run, rather than previously, where you would ‘litho’ print and then personalise.

5. How fast can a customer get something mailed using the Trivor and how much faster than the current world is that? As previously mentioned, we have taken a two stage printing exercise and changed it to a one stage. But let’s not be fooled, there are machines out there that can do low volume jobs quickly, what Trivor changes is quality and quantity. Trivor produces 270,000 A4 letters printed in colour both sides in an 8 hour shift.

6. Why should companies interested in Direct Mail speak to First Move? Now, with 2 world 1st installs of the Xerox Trivor and the EFI rip PLUS our understanding of marketing and mailing services as demonstrated in our book Direct Mail 101 (this details the process required to deliver predictable profitable mail campaigns) our ability to assist our clients deliver improved results is unique.  Our achievements in this area have been recently recognised by Xerox and we are proud to have been asked to become part of their worldwide ‘Premier Partners’ programme.

To find out more about the new Xerox Trivor Printer and to establish how Digital Direct Mail can transform your business please contact First Move today on 01494 539300 or fill in our online contact form.

 

Click here to watch our video to see how the Xerox Trivor performs.

You might also like to download our Knowledge Guide on ‘The Power of Digital Direct Mail‘ and find out more about Programmatic Mail.

See our recent blogs on How are digital marketers using Direct Mail? and Why use Direct Mail within your marketing mix?.