Black Friday and Christmas Direct Mail Incentive 2019

Send Advertising Mail, Responsible Mail and Partially Addressed Mail for as low as 12 pence per item.

Black Friday is set to, once again, be one of the biggest shopping events in the UK calendar this year. It’s a prime time for retailers to communicate with their target audience to win new customers and boost sales.

The Christmas period is also a great time to show your customers they are appreciated and to encourage more business from them.

On the build up to the Black Friday event and Christmas period, Royal Mail have introduced their own incentive providing businesses with discounts on postage rates. You can send Advertising Mail, Responsible Mail and Partially Addressed Mail, on incremental volumes for as little as 12 pence per item.

 

IMPORTANT DATES

Black Friday Incentive

Event Date: 29th November 2019

Posting window: 11th November until 30th November 2019

Application deadline: 15th November 2019

Christmas Incentive

Posting window: 11th November and 27th December 2019

Application deadline: 13th December 2019

 

We recommend that you apply as soon as you can to guarantee your acceptance following last year’s success. There is a limit to the number of items that will qualify for the lowest price bracket and when this is met the price offered may increase.

The terms and conditions can be found on the Royal Mail website or do give us a call and we can answer any of your questions.

 

Why Focus on Direct Mail?

Direct mail marketing has a way of engaging people on a deeper level than digital messaging.

People trust paper and the brain retains the information for much longer than it does for digital messaging. You can also use direct mail to engage with customers who have declined to be contacted digitally through SMS and e-mail.

With the advancements in digital print technology and the use of AI, retailers can now create highly targeted direct mail to deliver the right message, at the right time to generate action.

Machine learning, the technology behind AI, can produce accurate predictions from data, which enables direct mail to provide a tailored experience for each individual customer, no matter their buying habits.

Your direct mail pieces can feel even more personal and have more of an impact.

 

Why use First Move for your direct mail campaigns?

First Move can assist with all elements of your Black Friday and Christmas direct marketing needs, including, print, fulfilment and postage.

We can deliver a wide variety of campaigns including fliers, leaflets, brochures and catalogues, all highly personalised with a high-quality print finish, to give your campaign a personal touch, that really connects with your audience.

We are well respected in the direct mail industry as Xerox Premier Partners and Strategic Royal Mail Partners.

This summer we won a Direct Commerce Award for ‘Best Creative & Print Production Partnership’.

To apply for the Royal Mail Black Friday and Christmas Incentive all you need to do is get in touch with First Move on 01494 539300 or fill in the contact form below.

Get in Touch


Speakers at The Direct Commerce Association Annual Summit

David Amor, Chairman and Direct Mail Futurist at First Move will be speaking at this years Direct Commerce Association Annual Summit on 13th June 2019.

This year’s DCA Annual Summit is the ‘Glasto’ of multichannel and direct retailing.

Direct Marketing, AI, eCommerce: email is easy – now print is too!

Hyper –personalisation in catalogues is a practical reality – find out how and why

10.20-10.50

Speakers: Andrew Wilson, Direct Commerce Consultancy; David Amor, First Move Direct Marketing & Jon Price, Complete Care

Venue: Twickenham Stadium – Rugby House, Whitton Rd, Twickenham TW2 7BA

Click here for the full event agenda.

direct commerce awards

Direct Commerce Awards – We Are Winners!

 

We’re delighted to announce we have won a Direct Commerce Award for our work with our clients, Complete Care. ‘Best Creative & Print Production Partnership’

First Move produced a 16 page Catalogue mailing uses 6,421 different products to deliver dynamic personalisation.

We are not aware that anyone in the world has ever produced print with so many variable items of data.

Find out more about our work with Complete Care.

complete care catalogue

Run by Direct Commerce Magazine and the Direct Commerce Association, the Direct Commerce Awards were created to honour sector businesses across a wide range of B2B and B2C merchandise categories with entries evaluated by a panel of expert independent judges.

2019 shortlist:

19 Events; Aspace; Biscuiteers; Bluebella; BlueCrest; Charles Tyrwhitt; Christies Direct; Complete Care; Cox & Cox; Creed; D.T.Brown; Dancewear Central; Dorwest Herbs; Dreams; F.Hinds; Fairfax & Favor; Fife Country; Fine Food Specialist (Williams Commerce); Great Little Trading Company; Gtech; Hippychick; Home Leisure Direct; Office Power; OKA; Ordnance Survey; ProCook; Sarah Raven; Screwfix; Sosandar; Studio Retail; TLM Trading; Virgin Experience Days; VOW Wholesale; WoolOvers; YUDU

The Direct Commerce 2019 Awards took place at Twickenham Stadium, London, on 13th June 2019.

Xerox Premier Partners Conference – Triggered Direct Mail

Xerox Forum 2019

What if we could print opportunity?

As premier partners of Xerox, we’ve been invited to present alongside Deana Conyard, Global Product Marketing Manager for Xerox at their conference in Portugal.

David Amor, Chairman and Direct Mail Futurist of First Move will be discussing Triggered Direct Mail and how businesses can integrate digital and direct mail to increase sales using Artificial Intelligence.

The Premier Partner Congress at the Xerox Forum 2019 takes place in Vilamoura from Tuesday 14 to Wednesday 15 May 2019 at the Algarve Congress Centre.

 


Update from David Amor 23/05/2019

Last week I was part of a presentation at the Xerox European Premier Partner Conference in Portugal discussing triggered direct mail.

Hyper-personalisation was highlighted last Sunday in the Times newspaper as being the 2nd highest growth and volume trend in artificial intelligence analytics.

It is easy to associate that this is purely electronic delivery but print is also part of the changing world of increasing personal relevance in communication.

First Move is this week printing a 40,000 catalogue mailing ½ of which is AI driven – each page totally unique and based upon individual customer previous purchasing history.

In the 21st Century we each deserve to be treated on a one to one basis and memorable tactile highly personalised print is relevant to every business.

Could your business benefit from personalised print?

Contact us on 01494 539300 or fill in our online contact form.

DMG Tri Livery Event ‘GDPR is Good for Business’

David Amor – Direct Mail Futurist and Chairman of First Move Direct Marketing will be speaking on Monday 3rd September at a Tri-Livery event at Stationers’ Hall in London.

David will share stories from the coal face such as one business whose databases has shrunk from 9M to 900K records through the “opt-in” process. How clients are responding to GDPR and his predictions on the long term benefit to his business.

New business opportunities are being created from GDPR, that will set the challenges associated with it.

May 25th was a pivotal day for the General Data Protection Regulation. We had endured months, years even, of scare stories about the death of direct marketing, the size of the fines, and seen a whole industry of consultants attempting to lift the confusion and had hundreds of emails from companies we couldn’t remember double, treble, quadruple confirming it was OK to keep sending emails.

Now the dust has settled and organisations are developing a calmer understanding of how they should collect, store and manage people’s personal data, the focus of conversation is moving towards the opportunities which GDPR unlocks – for marketing which will delight people, deliver better customer insight and opportunities for companies to sell more, IT Departments to make the strong business case for exploring cleaner, up to date customer databases and for stepping up cyber security measures.

This Tri-Livery event brings together a varied panel of experts to present their perspective and insight; from client to legal, and data to agency – with a focus on how businesses can benefit from GDPR, rather than its perceived constraints.

Topics covered will include:

  • Analytics: How GDPR will drive analytics, which in turn drives better marketing campaigns
  • Print: Using marketing print and its increased output, the advantages of claiming legitimate interest with paper based communications
  • Cyber security: Strengthened expectations around looking after client information, increased risk around not doing so, potentially higher customer cooperation
  • Messaging: Use of ‘value statements’ rather than an invoice, to promote other products/upgrades

The expert panel are:

Mark Runacus – Non-Executive Chair DMA (UK) Group and Co-Founder of new hybrid creative and media agency Wax/ On: how GDPR has fuelled the renaissance of direct mail.
David AmorDirect Mail Futurist and Chairman of First Move Direct Marketing – Will share stories from the coal face such as one business whose databases has shrunk from 9M to 900K records through the “opt-in” process. How the clients are responding to GDPR and his predictions on the long term benefit to his business.
Dai Davis – Lawyer and Chartered Engineer – Do you need to opt in? Does he agree with the DMA viewpoint on paper based communication.
Graeme Owen— UK & Ireland Lead, Information Security Risk at Deutsche Bank—14 years’ experience working in nancial services covering IT operations, IT audit and IT risk. How can IT controls assist with GDPR compliance and what exactly is cyber security?

Once the experts have shared their insights, there will be a panel discussion, with challenging questions encouraged!
Tickets are £25 inc VAT and there is a special discount for guests under the age of 30 (tickets will cost just £20 inc VAT).

The event will commence at 6.30pm for 7.00pm with a short drinks reception followed by the discussion. There will be time afterwards to meet and network with fellow attendees over a light buffet and further liquid refreshment.

You can book your tickets online at www.stationers.org/events

Dress Code: Informal Business Attire (ties optional)

You may also like to explore our Mailing Services.

First Move Names Rachel Smith as Managing Director

First Move direct marketing has appointed Rachel Smith as Managing Director, effective 1 January 2018.

David Amor, has led First Move as Managing Director since 2001 and will become Direct Mail Futurist and Chairman for the company, focusing on identifying new ways to grow the business using artificial intelligence and the companies world leading Xerox inkjet technology.

Rachel joined First Move 11 years ago after having an established career with Lloyds Bank, culminating in Group Risk at the company head office. This structure and process driven background has equipped Rachel with skills to make a real tangible difference across many areas within the business. She has never looked back on her move into direct marketing and her passion for direct mail is evident.

In her new role, Rachel will be based at First Move’s head office in High Wycombe.

Commenting on her appointment, Rachel Smith said: “I am excited to take on this new role and would like to thank David for his trust and support. First Move is at a very dynamic point in its history as we strengthen our proposition through customer and technology-led direct mail marketing solutions. I look forward to working with our partners and team, as we create the future of direct mail for our customers. David and I will continue to work very closely to ensure the companies vision is fulfilled from the ground up right to the very top.”

David Amor says, “I am proud to have led our fine team at First Move for the past 17 years and of the outstanding commercial and technology growth we have achieved over this time. We have grown by helping our customers to grow. I remain committed to the long-term success of First Move but in recent years have started to focus on a succession plan to build the next generation of leadership so that the company is always in highly capable hands and continues to thrive.

We are confident Rachel is the right person for the job with her specialist expertise in shaping strategic direction, transformation leadership, driving change, people development, and delivering significantly increased business performance. We are delighted to be giving Rachel this opportunity and expect great things to come under her leadership.

I will continue to work with First Move and develop our use of artificial intelligence in the analysis of data and its application in producing programmatic mail which is highly individual and relevant to the individuals being contacted. Our installation of a worlds first Xerox Trivor inkjet and its upgrade to High Fusion ink (another world first) gives First Move a fantastic platform upon which to build the future.”

Contact us on 01494 539300 or fill in our online contact form to find out more about our Direct Mail Services.