Keeping in touch is always important and even more so now…

Research from March this year highlights that 64% of the UK agree that how a brand responds to the Corona Virus crisis now will have a huge impact on their likelihood to buy from them in the future. So this really is an important time to decide what you want to say and how you want to say it. There’s no better way of communicating that message than with mail.

In a survey last month 75% of people said companies and brands should inform them of what they’re doing.

  • Mail is trusted & reaches everyone. Your consumers and prospects expect a supportive tone at the moment – let them know what has changed, what the benefits are and how to access your services. Put critical information directly into everyone’s hands including those that aren’t on digital channels – your opening hours and support available for example.
  • Mail is remembered. 65% of recipients are likely to give it their full attention (vs 35% for email). When you combine this with research that shows 70% of mail recipients have been driven to online activity in the last 12 months this points to a powerful message being delivered.
  •  The Importance of Mail. The Government recently wrote a letter to all UK households about the corona virus and the support available – this despite all of the other media channels that were being used. A serious message carries more weight in print, whilst an email is great for a quick update mail should be used for more complex and memorable messaging.

This is such an important time to connect with your audience in the right way. Call us on 01494 885490 or 07450 639078 and we will help you move this forward.

get in touch

The latest update on First Move and COVID-19

Like all companies, we are closely monitoring the impact that Covid-19 is having.

We are working closely with our suppliers and partners to ensure that we respond effectively to the COVID-19 outbreak in order to minimise its impact on our customers and colleagues.

Working within government guidance, we have ensured that we are able to maintain effective operations, whilst many of our colleagues work remotely.

We understand that you may have questions about how your business is going to operate whilst this pandemic is ongoing.  We are open for business and taking every precaution to ensure that we can deliver safely for our customers.

We have put in place a number of measures to ensure the welfare of our employees which include.

  • The ability to work from home if their role allows them to do so
  • Daily communication to all staff on any changes
  • Regular calls to staff working from home to check on their well-being
  • Social distancing and thorough hygiene procedures where necessary for employees required to be present on site
  • A new shift pattern for our production teams to maximise safety whilst maintaining our operations

Our commitment to you is that we will work with you to ensure that we do everything we can to help you to operate during these current extreme circumstances.

As new information becomes available, we will react accordingly and we will keep you updated.

Thank you for your patience and understanding at what is a challenging time for us all.


Get in Touch

If you have any questions, please contact us on 01494 539300 or email enquiries@firstmove.co.uk.

Direct Mail Marketing During The Coronavirus Recession

These certainly are unprecedented times we’re living in. Businesses all over the country are experiencing uncertainty and reviewing their marketing wondering how best to reach out to their customers or even if they should at all.

If you cut your marketing efforts now you could do your business damage that lasts well beyond the pandemic. This is the time to reach out to your existing customers – they know your brand, they’ve bought from you before and they’re the most likely to buy from you again, now or in the future. But how do you deliver your message? They need to know you’re still open for business!

One thing we can be sure of is that more and more people – in the short term at least – are going to be at home waiting for the mail to arrive. Where direct mail sets itself apart is its ability to create a connection with the recipient and to put your message directly in a customer’s hands. We know that mail makes your customer feel valued and that it enhances the perception of your brand.

When you combine this with research that shows direct advertising mail spends on average 17 days in the home (be honest, we all have that coffee table where we leave the mail). This presents a real opportunity to refresh the connection you have with your customers and their households.

We’re very much open for business as usual, so why not give us a call on 01494 885490 or fill in our online contact form to discuss how we can support your marketing efforts in the coming weeks.

Royal Mail have just announced their new January to March 2020 Incentive

Advertising Mail Incentive

During this incentive period you can send incremental Advertising Mail, Responsible Mail and Partially Addressed Mail, for as little as 12 pence per item.

This is an exciting new incentive to assist brands with their direct marketing activities during the post-Christmas period through to Valentine’s Day, Mother’s Day, and approaching into the Easter break.

It will also be a great opportunity for brands to directly re-engage with customers and prospects after the General Election.

 

Important Dates

The posting window for the January to March incentive is 2 January 2020 until 28 March 2020.

Please note that you must submit your application before 13 March 2020 to be considered for participation in the incentive.

 

Get in Touch

Applications are open now, so if you would like to find out more about this incentive please get in touch with First Move today.

As Royal Mail premier partners, you can ensure that your mail campaigns are in good hands.

Call: 01494 539300

Email: enquiries@firstmove.co.uk 

 

Royal Mail Partners


 

Direct Commerce Innovator Awards 2019 Winners

We’re thrilled to have won the ‘Creative, Content & Print Production’ Innovator Award for our work with our clients, Complete Care.

First Move produced a 5,000 A5 catalogue mailing, which contained 6,421 different product descriptions and images. You can find out more about our work with Complete Care here.

The Direct Commerce Innovator 2019 Awards were held following the DCA Autumn Conference at the Victory Services Club, 63-79 Seymour St, London, W2 2HF.

innovator award winners 2019

 


 

Black Friday and Christmas Direct Mail Incentive 2019

Send Advertising Mail, Responsible Mail and Partially Addressed Mail for as low as 12 pence per item.

Black Friday is set to, once again, be one of the biggest shopping events in the UK calendar this year. It’s a prime time for retailers to communicate with their target audience to win new customers and boost sales.

The Christmas period is also a great time to show your customers they are appreciated and to encourage more business from them.

On the build up to the Black Friday event and Christmas period, Royal Mail have introduced their own incentive providing businesses with discounts on postage rates. You can send Advertising Mail, Responsible Mail and Partially Addressed Mail, on incremental volumes for as little as 12 pence per item.

 

IMPORTANT DATES

Black Friday Incentive

Event Date: 29th November 2019

Posting window: 11th November until 30th November 2019

Application deadline: 15th November 2019

Christmas Incentive

Posting window: 11th November and 27th December 2019

Application deadline: 13th December 2019

 

We recommend that you apply as soon as you can to guarantee your acceptance following last year’s success. There is a limit to the number of items that will qualify for the lowest price bracket and when this is met the price offered may increase.

The terms and conditions can be found on the Royal Mail website or do give us a call and we can answer any of your questions.

 

Why Focus on Direct Mail?

Direct mail marketing has a way of engaging people on a deeper level than digital messaging.

People trust paper and the brain retains the information for much longer than it does for digital messaging. You can also use direct mail to engage with customers who have declined to be contacted digitally through SMS and e-mail.

With the advancements in digital print technology and the use of AI, retailers can now create highly targeted direct mail to deliver the right message, at the right time to generate action.

Machine learning, the technology behind AI, can produce accurate predictions from data, which enables direct mail to provide a tailored experience for each individual customer, no matter their buying habits.

Your direct mail pieces can feel even more personal and have more of an impact.

 

Why use First Move for your direct mail campaigns?

First Move can assist with all elements of your Black Friday and Christmas direct marketing needs, including, print, fulfilment and postage.

We can deliver a wide variety of campaigns including fliers, leaflets, brochures and catalogues, all highly personalised with a high-quality print finish, to give your campaign a personal touch, that really connects with your audience.

We are well respected in the direct mail industry as Xerox Premier Partners and Strategic Royal Mail Partners.

This summer we won a Direct Commerce Award for ‘Best Creative & Print Production Partnership’.

To apply for the Royal Mail Black Friday and Christmas Incentive all you need to do is get in touch with First Move on 01494 539300 or fill in the contact form below.

Get in Touch


 


 

Speakers at The Direct Commerce Association Annual Summit

David Amor, Chairman and Direct Mail Futurist at First Move will be speaking at this years Direct Commerce Association Annual Summit on 13th June 2019.

This year’s DCA Annual Summit is the ‘Glasto’ of multichannel and direct retailing.

Direct Marketing, AI, eCommerce: email is easy – now print is too!

Hyper –personalisation in catalogues is a practical reality – find out how and why

10.20-10.50

Speakers: Andrew Wilson, Direct Commerce Consultancy; David Amor, First Move Direct Marketing & Jon Price, Complete Care

Venue: Twickenham Stadium – Rugby House, Whitton Rd, Twickenham TW2 7BA

Click here for the full event agenda.

 


 

direct commerce awards

Direct Commerce Awards – We Are Winners!

 

We’re delighted to announce we have won a Direct Commerce Award for our work with our clients, Complete Care. ‘Best Creative & Print Production Partnership’

First Move produced a 16 page Catalogue mailing uses 6,421 different products to deliver dynamic personalisation.

We are not aware that anyone in the world has ever produced print with so many variable items of data.

Find out more about our work with Complete Care.

complete care catalogue

Run by Direct Commerce Magazine and the Direct Commerce Association, the Direct Commerce Awards were created to honour sector businesses across a wide range of B2B and B2C merchandise categories with entries evaluated by a panel of expert independent judges.

2019 shortlist:

19 Events; Aspace; Biscuiteers; Bluebella; BlueCrest; Charles Tyrwhitt; Christies Direct; Complete Care; Cox & Cox; Creed; D.T.Brown; Dancewear Central; Dorwest Herbs; Dreams; F.Hinds; Fairfax & Favor; Fife Country; Fine Food Specialist (Williams Commerce); Great Little Trading Company; Gtech; Hippychick; Home Leisure Direct; Office Power; OKA; Ordnance Survey; ProCook; Sarah Raven; Screwfix; Sosandar; Studio Retail; TLM Trading; Virgin Experience Days; VOW Wholesale; WoolOvers; YUDU

The Direct Commerce 2019 Awards took place at Twickenham Stadium, London, on 13th June 2019.

 


 

Xerox Premier Partners Conference – Triggered Direct Mail

Xerox Forum 2019

What if we could print opportunity?

As premier partners of Xerox, we’ve been invited to present alongside Deana Conyard, Global Product Marketing Manager for Xerox at their conference in Portugal.

David Amor, Chairman and Direct Mail Futurist of First Move will be discussing Triggered Direct Mail and how businesses can integrate digital and direct mail to increase sales using Artificial Intelligence.

The Premier Partner Congress at the Xerox Forum 2019 takes place in Vilamoura from Tuesday 14 to Wednesday 15 May 2019 at the Algarve Congress Centre.

 


Update from David Amor 23/05/2019

Last week I was part of a presentation at the Xerox European Premier Partner Conference in Portugal discussing triggered direct mail.

Hyper-personalisation was highlighted last Sunday in the Times newspaper as being the 2nd highest growth and volume trend in artificial intelligence analytics.

It is easy to associate that this is purely electronic delivery but print is also part of the changing world of increasing personal relevance in communication.

First Move is this week printing a 40,000 catalogue mailing ½ of which is AI driven – each page totally unique and based upon individual customer previous purchasing history.

In the 21st Century we each deserve to be treated on a one to one basis and memorable tactile highly personalised print is relevant to every business.

Could your business benefit from personalised print?

Contact us on 01494 539300 or fill in our online contact form.

 


 

DMG Tri Livery Event ‘GDPR is Good for Business’

David Amor – Direct Mail Futurist and Chairman of First Move Direct Marketing will be speaking on Monday 3rd September at a Tri-Livery event at Stationers’ Hall in London.

David will share stories from the coal face such as one business whose databases has shrunk from 9M to 900K records through the “opt-in” process. How clients are responding to GDPR and his predictions on the long term benefit to his business.

New business opportunities are being created from GDPR, that will set the challenges associated with it.

May 25th was a pivotal day for the General Data Protection Regulation. We had endured months, years even, of scare stories about the death of direct marketing, the size of the fines, and seen a whole industry of consultants attempting to lift the confusion and had hundreds of emails from companies we couldn’t remember double, treble, quadruple confirming it was OK to keep sending emails.

Now the dust has settled and organisations are developing a calmer understanding of how they should collect, store and manage people’s personal data, the focus of conversation is moving towards the opportunities which GDPR unlocks – for marketing which will delight people, deliver better customer insight and opportunities for companies to sell more, IT Departments to make the strong business case for exploring cleaner, up to date customer databases and for stepping up cyber security measures.

This Tri-Livery event brings together a varied panel of experts to present their perspective and insight; from client to legal, and data to agency – with a focus on how businesses can benefit from GDPR, rather than its perceived constraints.

Topics covered will include:

  • Analytics: How GDPR will drive analytics, which in turn drives better marketing campaigns
  • Print: Using marketing print and its increased output, the advantages of claiming legitimate interest with paper based communications
  • Cyber security: Strengthened expectations around looking after client information, increased risk around not doing so, potentially higher customer cooperation
  • Messaging: Use of ‘value statements’ rather than an invoice, to promote other products/upgrades

The expert panel are:

Mark Runacus – Non-Executive Chair DMA (UK) Group and Co-Founder of new hybrid creative and media agency Wax/ On: how GDPR has fuelled the renaissance of direct mail.
David AmorDirect Mail Futurist and Chairman of First Move Direct Marketing – Will share stories from the coal face such as one business whose databases has shrunk from 9M to 900K records through the “opt-in” process. How the clients are responding to GDPR and his predictions on the long term benefit to his business.
Dai Davis – Lawyer and Chartered Engineer – Do you need to opt in? Does he agree with the DMA viewpoint on paper based communication.
Graeme Owen— UK & Ireland Lead, Information Security Risk at Deutsche Bank—14 years’ experience working in nancial services covering IT operations, IT audit and IT risk. How can IT controls assist with GDPR compliance and what exactly is cyber security?

Once the experts have shared their insights, there will be a panel discussion, with challenging questions encouraged!
Tickets are £25 inc VAT and there is a special discount for guests under the age of 30 (tickets will cost just £20 inc VAT).

The event will commence at 6.30pm for 7.00pm with a short drinks reception followed by the discussion. There will be time afterwards to meet and network with fellow attendees over a light buffet and further liquid refreshment.

You can book your tickets online at www.stationers.org/events

Dress Code: Informal Business Attire (ties optional)

You may also like to explore our Mailing Services.