Entries by David Amor

How to Write a Responsive Direct Mail Letter

Direct mail takes many formats, from catalogue and brochure mailings to flyers and special offers. Though, there’s one direct mail format that’s founded in the very traditions of postal mail: the humble letter. A direct mail letter is more powerful than you think. It’s a personalised invitation to your recipient, asking them to participate in a […]

How to Save Money on Direct Mail

The mainstay of marketing, direct mail remains one of the most useful tools in customer procurement, engagement and retention. Direct to homes and businesses across Britain, it’s front and centre where your prospects live and work. Direct mail’s unique selling point is its physicality, something that is rare to find in the predominantly digital landscape […]

A Guide to Testing in Direct Mail

Top tips on testing in Direct Mail for increased customer engagement and higher ROI Many people aren’t aware of one of the most attractive features of direct mail: the ability to constantly test and refine your campaigns, ensuring your message is always evolving to maximise your reach and improve your responses. As the UK leaders […]

What to Include in a Direct Mail Pack

How to create and deliver a powerful, cleverly executed direct mail pack that makes them want to tear, unfold, read, and respond. For many years, “junk mail’”had a poor reputation with customers, businesses and marketers alike; and this was no wonder, given the ugly, loud, one-size-fits-all approach of a lot of direct mail in the […]

5 Reasons Why Direct Mail is Better than Email

We’re sure you’ll agree: as experts at direct mail we should be celebrating it, but too often we find ourselves defending it. In fact, direct mail is one of the most powerful, versatile and cost-effective ways of marketing your business, brand or product. Here are 5 reasons that prove why direct mail needs no defence. […]

10 Tips to Successful Direct Mail Campaigns

Direct Mail delivers high engagement rates, a more tactile way to communicate than email, and targeted, visual campaigns. We’ve outlined ten pointers below that will make your direct mail campaigns successful with less effort than you can imagine.   Know Your USP It might seem obvious, but strangely, it’s something many marketeers overlook: What makes […]