DIGITAL INTEGRATION MADE EASY
Research has proven that coordinating e-mail and direct mail results in a 24% higher return on investment than using the 2 methods on their own.
We’re living digital lives in a physical world; support your next direct mail campaign with a digital one. It’s easy to cover all your bases and ensure that you receive a greater response rate by following up with a friendly email reminder that connects what a customer or prospect receives in the post with their inbox.
At the point of data capture, customers will provide both their physical and electronic addresses, so why not capitalise on it? By reminding them of the mailer they received in the post, they can find it again in order to redeem the offer or service you have first proposed.
First Move can coordinate this dual approach to help net you more sales, subscriptions or donations, including the distribution, management and response. All in all, it’s an extra step that makes perfect business sense.