First Move Direct Marketing

35 Years of Delivering Direct Marketing Success

35 Years of Delivering Direct Marketing Success

Programmatic triggered
direct mail marketing

Fully automated and highly targeted direct mail
to customers who abandoned their cart without
worrying about blockers, bots, fraud or GDPR…

Fast Quote

What exactly is Programmatic or Triggered Direct Mail Marketing?

Are you losing customers in their buying journey?

Are potential customers getting to the shopping cart leaving details and then not buying?

Are you missing key opportunities to contact your customers?

Could you offer your customers something during their purchasing journey that would make them more likely to act?

If you answered YES to any of these, you should test programmatic mail.

Programmatic mail is for after you have exhausted your e-mail chasing of an abandoned cart it has been proven you can recover a further 14% of lost sales by using a piece of direct mail delivered a few days later with an offer that just ‘happens to focus on the product they were looking at’

Programmatic mail is essentially the automated production of a piece of printed direct mail using variable images and text to ensure your message is relevant – every page unique and delivered through the letterbox of your customers at the right time to generate action. Once set up it is as easy and automated as sending e-mails. You leave a lasting impression with customers — without worrying about ad blockers, bots, fraud, GDPR or irritating user experiences.

How does programmatic mail work?

  • Customer or prospect interact with a web page inputting address details or logging in as a customer
  • This action can trigger an immediate Programmatic Mail response in just the same way as you trigger an e-mail for re-marketing
  • Pre-set templates and offer conditions plus a library of imagery are populated
  • We mail out a pre-designed, bespoke, personal communication to that customer, relevant to the visit
  • The direct mail piece can arrive next day – you decide when
  • The arrival of the mailing prompts reconsideration by the customer

What are the benefits of programmatic mail?

It’s possible to take the email into the real world, literally. With four times the engagement, 35% response, 22% purchase, a 25X average return to ad spend with highs of 37X have been achieved.

How do I start to implement programmatic mail?

Our solution to programmatic mail is Orderflow™ –  a system that develops data management, stores a library of images, variable text and templates, tests and delivers a digital print solution designed to meet your individual delivery timetables including next day delivery if required.

Through continuous optimisation and testing you can transform today’s website intent into tomorrow’s response, creating a cycle of engagement both digitally and physically which builds on your brand and sales revenue.

Want to know more? please call me, David Amor on 01494 885490.


Direct Mail Services

Hybrid Mail

Hyper Personalisation



Data Management 

Data Profiling and Cleaning

Document Scanning


Outsourcing Ecommerce Fulfilment


Don’t just take our word for it…

First Move’s staff are friendly, responsive and customer focused. Utilised for our rent letters and statements since February 2008, the standard of service from initial communication through to execution is without exception and of the highest quality.

Just got this message from Matt and I thought you deserve to see it as every one at First Move who made it possible and thanks from me too!
"I want to say thank you for the Kol Nidre job, we have had glowing reports back to date and it would not have been possible without your help and dedication.”

Kol Nidre
Coco Bay has really enjoyed using First Move to manage our fulfilment business. By manning our phone lines, fulfilment and customer services, the First Move team are the face of our business and we therefore require the service to be First Class.
They have definitely lived up to our very high expectations and between us we have created a seamless partnership.

Coco Bay
I would recommend First Move for any mailing or direct marketing. Excellent communication and attention to detail. There are never any worries about deadlines being met with First Move.

The Radlett Centre
It’s been an absolute pleasure working with you! Thank you so much for managing our print jobs effectively, it has taken a weight off my mind knowing that you are doing the work as I know you are super diligent and work hard to make sure it all runs smoothly.

Forresters Research
It’s been a pleasure working with First Move. Your response to our last minute requests has been fantastic…

Fluent Europe

Breaking News

First Move installs eco-friendly plastic free paper wrap solution 

Paper wrap is an environmentally friendly 100% recyclable mailing alternative to poly wrapping for your next magazine or brochure mailing.

Because the outer wrap is digitally printed with the name and address of the recipient it removes the need for a carrier sheet whilst offering endless design & customisation options to help engage the recipient.

Compatible with the cost effective Royal Mail Mailmark specification paper wrap also helps reduce postage costs & is cost effective for lower volume mailings when compared to poly wrapping.

Reduce your costs, engage your recipients and raise your brand awareness with a exquisitely printed colour outer wrap.

Like to know more? Please get in touch and make the First Move.

Your team


David Amor


Rachel Smith
Managing Director


Elaine Hipgrave
Operations Manager


Aran Long
Client Services Manager


Martin Wise
IT Manager


Sally Maharg
Account Director


Ben Hughes
Senior Account Manager


Stephanie Ridgely
Account Manager


Andrew Amor
Business Development

Make the First Move. Start transforming your business today…

The definitive guide to Direct Mail…

From choosing the right print to determine what strategy to run – Direct Mail 101 has ALL the answers you have questions to!

This book will take you on a journey of discovery with 101 simple proven steps to explode your profits.

You’ll find top tips and a wealth of experience – Over 35 years of it – to fall back on throughout this extensive work, and examples of some of the world’s most successful direct mail campaigns to get you started.