35 Years of Delivering Direct Marketing Success
35 Years of Delivering Direct Marketing Success
Fast Quote
What exactly is Programmatic or Triggered Direct Mail Marketing?
Are you losing customers in their buying journey?
Are potential customers getting to the shopping cart leaving details and then not buying?
Are you missing key opportunities to contact your customers?
Could you offer your customers something during their purchasing journey that would make them more likely to act?
If you answered YES to any of these, you should test programmatic mail.
Programmatic mail is for after you have exhausted your e-mail chasing of an abandoned cart it has been proven you can recover a further 14% of lost sales by using a piece of direct mail delivered a few days later with an offer that just ‘happens to focus on the product they were looking at’
Programmatic mail is essentially the automated production of a piece of printed direct mail using variable images and text to ensure your message is relevant – every page unique and delivered through the letterbox of your customers at the right time to generate action. Once set up it is as easy and automated as sending e-mails. You leave a lasting impression with customers — without worrying about ad blockers, bots, fraud, GDPR or irritating user experiences.
How does programmatic mail work?
- Customer or prospect interact with a web page inputting address details or logging in as a customer
- This action can trigger an immediate Programmatic Mail response in just the same way as you trigger an e-mail for re-marketing
- Pre-set templates and offer conditions plus a library of imagery are populated
- We mail out a pre-designed, bespoke, personal communication to that customer, relevant to the visit
- The direct mail piece can arrive next day – you decide when
- The arrival of the mailing prompts reconsideration by the customer
What are the benefits of programmatic mail?
It’s possible to take the email into the real world, literally. With four times the engagement, 35% response, 22% purchase, a 25X average return to ad spend with highs of 37X have been achieved.
How do I start to implement programmatic mail?
Our solution to programmatic mail is Orderflow™ – a system that develops data management, stores a library of images, variable text and templates, tests and delivers a digital print solution designed to meet your individual delivery timetables including next day delivery if required.
Through continuous optimisation and testing you can transform today’s website intent into tomorrow’s response, creating a cycle of engagement both digitally and physically which builds on your brand and sales revenue.
Want to know more? please call me, David Amor on 01494 885490.
Direct Mail Services
Hybrid Mail
Hyper Personalisation
Programmatic
Data Management
Data Profiling and Cleaning
Document Scanning
Postage
Outsourcing Ecommerce Fulfilment
Don’t just take our word for it…
Breaking News
First Move installs eco-friendly plastic free paper wrap solution
Paper wrap is an environmentally friendly 100% recyclable mailing alternative to poly wrapping for your next magazine or brochure mailing.
Because the outer wrap is digitally printed with the name and address of the recipient it removes the need for a carrier sheet whilst offering endless design & customisation options to help engage the recipient.
Compatible with the cost effective Royal Mail Mailmark specification paper wrap also helps reduce postage costs & is cost effective for lower volume mailings when compared to poly wrapping.
Reduce your costs, engage your recipients and raise your brand awareness with a exquisitely printed colour outer wrap.
Like to know more? Please get in touch and make the First Move.
Your team
David Amor
Direct Mail Futurist and Chairman
David has worked in the direct mail and print industries for over three decades. Over the last 25
years, David has built First Move to be a premier supplier of direct mail services, a Xerox Premier
Partner including installing a ‘Worlds 1st Trivor inkjet printing system.
David has passed the reins of direct company management to Rachel and is devoting his energies to the future of direct mail. The improved use of data through artificial intelligence and the development of programmatic and relevancy based direct mail print production.
Citing the valuable benefits of the DIRECT MAIL 101 programme, David’s vision is to create a service that delivers better results and streamlines costs to transform businesses through direct mail.
David Amor
Chairman
Rachel Smith
Managing Director
Rachel joined First Move after having an established career with Lloyds Bank, culminating in Group Risk at the company head office. She has however never looked back on her move into direct marketing and her devotion to direct mail is absolute.
Rachel has brought her professionalism to bear in a number of key areas in account management, operations of the company and takes on this new role as from January 2018 having been Deputy Managing Director for 3 years. As well as working with clients such as Arsenal FC and Lavazza, outside of work her time is devoted to her partner and 2 young children.
Rachel Smith
Managing Director
Elaine Hipgrave
Operations Manager
Having dedicated her career to direct mail for the past 35 years, after a number of years in Client Services Elaine has moved her considerable knowledge to the area of Operations. She is responsible for overall scheduling and production and quality control, ensuring we meet our clients exacting standards and deadlines. Elaine also continues to head up the Wine Society account.
During Elaine’s time in the industry she has worked on projects for a variety of high-profile clients, including Volvo, Hertz UK, Leyland Daf, Walt Disney Parks & Resorts and Harper Collins.
Elaine Hipgrave
Operations Manager
Aran Long
Client Services Manager
Aran joined First Move at the beginning of 2016 and heads up the Client Services team. As well as being part of the Senior Management team he also manages some of First Moves most esteemed accounts.
Aran is now into his 30th year within the industry, during that time he has held various senior roles at some of the largest pioneering digital print companies. Aran is rightly proud of his possibly unique achievement of winning the coveted, Printweek “Digital Print Company of the year” whilst at three different companies.
Aran Long
Client Services Manager
Martin Wise
IT Manager
Martin has over 20 years’ experience in direct marketing and digital print and 30 years’ experience in IT systems, business analysis and data management, making for a wealth of knowledge at First Move.
Starting in global financial and insurance systems, and international market research, Martin works to the highest levels of data accuracy and integrity on customer databases and complex data analysis and reporting.
He works with and for early adopters of new technology to deliver innovative customer communications via print, web and email, and has expert knowledge in data processing and data utilisation, database design and workflow.
Martin Wise
IT Manager
Sally Maharg
Account Director
Sally’s ten-year tenure at First Move represents only a third of her extensive direct marketing industry experience. Initially working as an account executive in database management, she understands direct marketing in its most complex form and how to apply it to the greater needs of her clients.
Sally’s contacts within the exhibition industry have flourished with the likes of Fresh Montgomery, Informa, UBM Information, Brand Events and still after over 20 years, Reed Exhibitions. Sally’s bright and lively personality is enjoyed by her clients and out of work is focused on her son, his numerous sports and the family love of travel.
Sally Maharg
Account Director
Ben Hughes
Senior Account Manager
Ben joined First Move in 2015 after a successful career in financial services. For 13 years Ben has been at the front line of customer service working in the utilities, leisure and technology sectors. His extensive knowledge in these sectors and direct mail acumen, enable him to service the most demanding of clients with ease.
He works closely with his clients on each campaign, including advising on creative and copywriting, to ensure each mailing reaches its maximum potential. He thrives on helping his clients grow.
Ben Hughes
Senior Account Manager
Stephanie Ridgley
Account Manager
Stephanie joined First Move as a Customer Service Advisor and quickly progressed with her passion and enthusiasm to learn. She enjoys working closely with her clients and takes a very hands on approach to ensure quality is of the highest standards.
Her reassuring manner and honest approach have proved invaluable within the fast-changing world of direct marketing. She is unfazed by the more specialist and complicated campaigns that she has run and managed.
Stephanie Ridgely
Account Manager
Andrew Amor
Business Development Manager
Andrew joins the First Move team with a multitude of skills and attributes gained from his career in the Police force. Attention to detail, timeliness and professionalism to name but a few.
His enthusiasm and passion for the world of Direct Marketing is contagious, a sure Direct Mail Futurist in the making.
Andrew Amor
Business Development
Make the First Move. Start transforming your business today…
From choosing the right print to determine what strategy to run – Direct Mail 101 has ALL the answers you have questions to!
This book will take you on a journey of discovery with 101 simple proven steps to explode your profits.
You’ll find top tips and a wealth of experience – Over 35 years of it – to fall back on throughout this extensive work, and examples of some of the world’s most successful direct mail campaigns to get you started.
CONTACT US
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Visitors: 4 Fairview Estate, Kings Road
High Wycombe, HP11 1SA
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Deliveries: 4 Fairview Estate, Beech Road
High Wycombe, HP11 1RY