What exactly is Programmatic or Triggered Direct Mail Marketing?
Are you losing customers in their buying journey?
Are potential customers getting to the shopping cart leaving details and then not buying?
Are you missing key opportunities to contact your customers?
Could you offer your customers something during their purchasing journey that would make them more likely to act?
If you answered YES to any of these, you should test programmatic mail.
Programmatic mail is for after you have exhausted your e-mail chasing of an abandoned cart it has been proven you can recover a further 14% of lost sales by using a piece of direct mail delivered a few days later with an offer that just ‘happens to focus on the product they were looking at’
Programmatic mail is essentially the automated production of a piece of printed direct mail using variable images and text to ensure your message is relevant – every page unique and delivered through the letterbox of your customers at the right time to generate action. Once set up it is as easy and automated as sending e-mails. You leave a lasting impression with customers — without worrying about ad blockers, bots, fraud, GDPR or irritating user experiences.
How does programmatic mail work?
What are the benefits of programmatic mail?
It’s possible to take the email into the real world, literally. With four times the engagement, 35% response, 22% purchase, a 25X average return to ad spend with highs of 37X have been achieved.
How do I start to implement programmatic mail?
Our solution to programmatic mail is Orderflow™ – a system that develops data management, stores a library of images, variable text and templates, tests and delivers a digital print solution designed to meet your individual delivery timetables including next day delivery if required.
Through continuous optimisation and testing you can transform today’s website intent into tomorrow’s response, creating a cycle of engagement both digitally and physically which builds on your brand and sales revenue.
Want to know more? please call me, David Amor on 01494 885490.
Don’t just take our word for it…
First Move installs eco-friendly plastic free paper wrap solution
Paper wrap is an environmentally friendly 100% recyclable mailing alternative to poly wrapping for your next magazine or brochure mailing.
Because the outer wrap is digitally printed with the name and address of the recipient it removes the need for a carrier sheet whilst offering endless design & customisation options to help engage the recipient.
Compatible with the cost effective Royal Mail Mailmark specification paper wrap also helps reduce postage costs & is cost effective for lower volume mailings when compared to poly wrapping.
Reduce your costs, engage your recipients and raise your brand awareness with a exquisitely printed colour outer wrap.
Like to know more? Please get in touch and make the First Move.
Client Services Manager
Senior Account Manager
Make the First Move. Start transforming your business today…
From choosing the right print to determine what strategy to run – Direct Mail 101 has ALL the answers you have questions to!
This book will take you on a journey of discovery with 101 simple proven steps to explode your profits.
You’ll find top tips and a wealth of experience – Over 35 years of it – to fall back on throughout this extensive work, and examples of some of the world’s most successful direct mail campaigns to get you started.