From design to print to despatch – we’ll manage the whole process of your direct mail campaign.
Direct Mail postcard mailings are a highly cost effective form of direct marketing and are a straight forward direct form of messaging.
When the postcard is delivered the reader has to see the headline. There is no envelope to get in the way and the reader has no time to judge if they want to read the card as they view your message immediately.
Variable data and images on postcards deliver a clear targeted message honed to the reader. When digitally printed every card can be different not just in the address but in the messaging and the offer.
How much does a postcard direct mail cost?
Costs are low and the numbers you produce can also be small. So targeting postcards at niche areas e.g. to an individual road, a block of flats – talking to recipients, making them an offer created especially for them.
For high volume mailing of postcards move to offset litho printed and then inkjet address brings the cost down even further.
GDPR compliance with direct mail
Did you know you can send postcards to your customers and you do not need their explicit consent?
Following the introduction of GDPR, businesses that send direct mail can do so on the basis of legitimate interest. You do not need to record consent from the recipient.
Find out more in our article How does GDPR affect Direct Mail or get in touch.
What’s not to like about postcards mailings? To discover how to get great results please call us on 01494 539300
Don’t just take our word for it…
First Move installs eco-friendly plastic free paper wrap solution
Paper wrap is an environmentally friendly 100% recyclable mailing alternative to poly wrapping for your next magazine or brochure mailing.
Because the outer wrap is digitally printed with the name and address of the recipient it removes the need for a carrier sheet whilst offering endless design & customisation options to help engage the recipient.
Compatible with the cost effective Royal Mail Mailmark specification paper wrap also helps reduce postage costs & is cost effective for lower volume mailings when compared to poly wrapping.
Reduce your costs, engage your recipients and raise your brand awareness with a exquisitely printed colour outer wrap.
Like to know more? Please get in touch and make the First Move.
Client Services Manager
Senior Account Manager
Make the First Move. Start transforming your business today…
From choosing the right print to determine what strategy to run – Direct Mail 101 has ALL the answers you have questions to!
This book will take you on a journey of discovery with 101 simple proven steps to explode your profits.
You’ll find top tips and a wealth of experience – Over 35 years of it – to fall back on throughout this extensive work, and examples of some of the world’s most successful direct mail campaigns to get you started.