Direct Mail Campaigns that get results
Transforming your business through direct mail
Whether you’re looking for complete direct mail campaigns to a simple mailing, we’re ready to advise, guide and help you get more from your mailing.
Direct mail offers targeted insight to your customers and prospects much the same as digital analytics, except you have more information to begin with, namely profiling.
Research has shown that direct mail has four times’ greater engagement than other traditional forms, including electronic mailers which we think is a result worth noting. Beginning with in-depth targeting, you can understand behaviour, demographics, personal preferences, seasonal cycles and market trends. These insights will build a greater knowledge base along with the extensive industry databases available. You can take it a step further by reviewing your obsolete records and seeing if they can be revived for more effective direct mail campaigns.
You might like to read our article on How to increase your direct mail ROI through personalisation
Data matching gets you the most recent contact information pulled from other sources, including electoral rolls and telephone provider records. You’re guaranteed to put it into each of your recipients’ hands, all of them potential customers. Oh, and did we mention… no Spam filters.
Plan your campaign with your new insights, evolving how you could give
more meaning to your customers each time.
Use custom imagery to suit their tastes and preferences. Substitute the product offer by location, demographic, or even by individual. In these days of ‘just in time’ marketing, your business can respond to your digital insights and buying trends to create an engaging direct mail piece for like-minded prospects in days.
You might like to read our article on How Digital Print is changing Direct Mail
Turn your everyday digital learning into personalised and persuasive printed media that sells at scale. Direct mail has a personalised approach that isn’t found in any other form of marketing. Direct mail gets a response. Think about when you receive mail and how it forces you to interact with it in a physical way.
That is power.
Direct mail is a physical connection with your audience and it makes people react. It creates an emotion, and if crafted perfectly, can inspire them into action. And with direct mail working for your business, your bottom line is better than ever.
To discover how to get great results on your direct mail campaigns please call us on 01494 539300 or fill in our online contact form.
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