Data management excites us. Why?
Behind every successful direct marketing campaign are transactional databases for direct mail. Your database represents a wealth of potential: new sales, higher response rates, and new ways to interpret data to achieve your desired return on investment. Data profiling from direct mail is an area in which we specialise, and if you ask our satisfied clients, we excel.
Your database is your greatest asset. It records prior sales history, establishes customer purchase behaviour and trends, and allows you to profile your targets’ interests and habits. All you need is a basic insight into each of your customers and from there you can build a greater understanding by pulling data from other sources. Consider the way customers interact with the web and social media; this information is now available readily for you to use as a marketeer. Find out what excited your customers and prospects online and you can propose offline offers through direct mail.
Got a lot of information and don’t know what to do with it? Or dealing with a database in need of a spring clean? First Move provides data cleansing for direct mail, updating your database with commercially available databases and public records. Free of duplicates, deceased persons, or data-entry errors, you can be certain that your direct mail campaign is accurate and there is no wastage. No more phantom mailers collecting dust on doorsteps, fewer return-to-sender mail your team must sort, and only the precise amount spent on postage. Keep your data in tip-top shape by leaving it to the professionals and you’ll never have to trawl through a database again.
You might like to read our article on How to Give Your Direct Mail Database a Health Check…
In the good habit of collecting data from your customers? Looking for data capture services for direct mail campaigns? We can help. There’s no need for costly manual data entry; our data capture services scan your materials and translate them into real, organised data that you can use. How you interpret your data is up to you and now that we have more available than ever, its maintenance is imperative for leading businesses.
Data and its management is important. We adhere to strict data policies as approved by our UKAS ISO/IEC 27001 accreditation. By intelligently managing your data, First Move will help you generate improved responses, higher donations, greater repeat purchases as well as lower postage costs. Capture, segment, target then distribute; it’s one more example of direct mail data management making your job easier so you can concentrate on closing your leads.
Ask us how we can help you find a data management solution for your business.
Contact us on 01494 539300 or fill in our online contact form.