Behind direct marketing campaigns are transactional databases holding a wealth of opportunity to find new potential customers.
The potential of new sales, higher response rates, and opportunities to find more potential customers similar to those you already serve.
Behind every successful direct marketing campaign are transactional databases. Your data represents a wealth of potential: new sales, higher response rates, and new ways to interpret data to achieve your desired return on investment. Data profiling from direct mail is an area we specialise in.
Your data is your greatest asset but how much do you know about your customers? Sales history, customer purchase behaviour and trends may allow you to profile their interests.
You have the opportunity to gain insights into your customers and from there you can build a greater understanding by comparing data from other sources. Consider the way people lead their lives this information is available for you to use as a marketeer.
Profile your data against external data and understand in greater detail ages, interests, family make-up, income and much more and then you have the opportunity to find more potential customers similar to those you already serve.
Got a lot of information and don’t know what to do with it? Or dealing with a database in need of a spring clean?
First Move provides for direct mail, updating your database with commercially available databases and public records. Free of duplicates, deceased persons, or data-entry errors, you can be certain that your direct mail campaign is accurate and there is no wastage.
No more phantom mailers collecting dust on doorsteps, fewer return-to-sender mail your team must sort, and only the precise amount spent on postage. Keep your data in tip-top shape by leaving it to the professionals and you’ll never have to trawl through a database again.
In the good habit of collecting data from your customers? Looking for data capture services for direct mail campaigns? We can help.
There’s no need for costly manual data entry; our data capture services scan your materials and translate them into real, organised data that you can use.
How you interpret your data is up to you and now that we have more available than ever, its maintenance is imperative for leading businesses.
Your Data is in Safe Hands
Data and its management is important. We adhere to strict data policies as approved by our UKAS ISO/IEC 27001 accreditation.
Make the First Move. Start transforming your business today…