Data Cleaning Services
An up-to-date database clean means smarter marketing, less returned mail reduced waste – better for the environment and your back pocket.
Here are a few ways First Move can keep your data clean:
- Name and address cleaning and matching: It might seem like a simple idea, but ensuring the data you have—even as fundamental as the correct name and address—we will compare your data to the Royal Mail Postal Address File (PAF) this not only improves the addresses but saves you money through lower postal charges
- De-duplication: How you communicate with your prospect is a reflection of how you feel about them. Sending multiple copies of a direct mail campaign to them will work adversely, giving the perception that they are only a statistic. Prevent this from happening with a detailed scan of your data to remove duplicate prospects and ensure only 1 touch per address
- Screening: We’ll screen your database for contacts who are no longer viable prospects, such as deceased individuals and those who have changed address. We have over 200 million records on file at First Move which are regularly updated to ensure your data is the best it can be
GDPR Compliance with Direct Mail
Did you know you can send direct mail to your customers and you don’t need their explicit consent?
Businesses that send direct mail can do so on the basis of legitimate interest. They do not need to record consent from the recipient.
Find out more in our article How does GDPR affect Direct Mail or get in touch.
Contact us on 01494 539300 or fill in our contact form below to discuss how data cleaning can boost your direct mail results.