Data Cleaning

An up-to-date database clean means smarter marketing, less returned mail reduced waste – better for the environment and your back pocket.

Here are a few ways First Move can keep your data clean:

• Name and address cleaning and matching: It might seem like a simple idea, but ensuring the data you have—even as fundamental as the correct name and address—we will compare your data to the Royal Mail Postal Address File (PAF) this not only improves the addresses but saves you money through lower postal charges
• De-duplication: How you communicate with your prospect is a reflection of how you feel about them. Sending multiple copies of a direct mail campaign to them will work adversely, giving the perception that they are only a statistic. Prevent this from happening with a detailed scan of your data to remove duplicate prospects and ensure only 1 touch per address
• Screening: We’ll screen your database for contacts who are no longer viable prospects, such as deceased individuals and those who have changed address. We have over 200 million records on file at First Move which are regularly updated to ensure your data is the best it can be

Data Profiling

The more we know about your existing prospects and customers the more we can use that information to find more people like them. What age are they? where do they live? what sort of property do they live in? what are their interests? are they mail order buyers? the questions go on.

Data Profiling with First Move can transform your marketing, both now and in the long term, by targeting the right customers and prospects with the right message, at the right time.

• We will take your data and run comparisons against large external databases that have been created from research and 3rd party links. You will receive a detailed analysis that will answer all of the questions above and more. Then we research the market for data lists that share the same characteristics – they could be magazine subscribers or mail order purchasers or details of other people from the databases we used for analysis that share the same attributes
• You can rent those names for test mailings and begin the process of learning how to build your prospects and customers profitably. There are millions of names available from 100’s of different sources and the opportunity to expand your customer acquisition rapidly exists once you have cracked the subject of profiling
• Understand your data. Information is one thing, but knowing what to do with it is what’s really important. Our data analysis will ensure that your mailing profile gives you the strongest connection with your customer base, the ability to rapidly expand—and the greatest return on investment