First Move Direct Marketing

35 Years of Delivering Direct Marketing Success

35 Years of Delivering Direct Marketing Success

Data cleaning
& profiling services

Profiling data, cleaning data, de-duplication,
data scanning, database analytics, data AI
and sourcing data for direct mail campaigns…

Behind every successful direct marketing campaign are transactional databases for direct mail. 

Your database represents a wealth of potential: new sales, higher response rates, and new ways to interpret data to achieve your desired return on investment.

Data Cleaning

An up-to-date database clean means smarter marketing, less returned mail reduced waste – better for the environment and your back pocket.

Here are a few ways First Move can keep your data clean:

  • Name and address cleaning and matching: It might seem like a simple idea, but ensuring the data you have—even as fundamental as the correct name and address—we will compare your data to the Royal Mail Postal Address File (PAF) this not only improves the addresses but saves you money through lower postal charges
  • De-duplication: How you communicate with your prospect is a reflection of how you feel about them. Sending multiple copies of a direct mail campaign to them will work adversely, giving the perception that they are only a statistic. Prevent this from happening with a detailed scan of your data to remove duplicate prospects and ensure only 1 touch per address
  • Screening: We’ll screen your database for contacts who are no longer viable prospects, such as deceased individuals and those who have changed address. We have over 200 million records on file at First Move which are regularly updated to ensure your data is the best it can be

Data Profiling

The more we know about your existing prospects and customers the more we can use that information to find more people like them. What age are they? where do they live? what sort of property do they live in? what are their interests? are they mail order buyers? the questions go on.

Data Profiling with First Move can transform your marketing, both now and in the long term, by targeting the right customers and prospects with the right message, at the right time.

  • We will take your data and run comparisons against large external databases that have been created from research and 3rd party links. You will receive a detailed analysis that will answer all of the questions above and more. Then we research the market for data lists that share the same characteristics – they could be magazine subscribers or mail order purchasers or details of other people from the databases we used for analysis that share the same attributes
  • You can rent those names for test mailings and begin the process of learning how to build your prospects and customers profitably. There are millions of names available from 100’s of different sources and the opportunity to expand your customer acquisition rapidly exists once you have cracked the subject of profiling
  • Understand your data. Information is one thing, but knowing what to do with it is what’s really important. Our data analysis will ensure that your mailing profile gives you the strongest connection with your customer base, the ability to rapidly expand—and the greatest return on investment

Direct Mail Services

Hybrid Mail

Hyper Personalisation



Data Management 

Data Profiling and Cleaning

Document Scanning


Outsourcing Ecommerce Fulfilment

Digital Semantics of Direct Mail

Your data in safe hands
Data and its management is important. We adhere to strict data policies as approved by our UKAS ISO/IEC 27001 accreditation.

GDPR Compliance with Direct Mail

  • Did you know you can send direct mail to your customers and you don’t need their explicit consent?
  • Businesses that send direct mail can do so on the basis of legitimate interest. They do not need to record consent from the recipient
  • Find out more in our article How does GDPR affect Direct Mail or get in touch.

Why First Move?

By intelligently managing your data, First Move will help you generate improved responses, higher donations, greater repeat purchases as well as lower postage costs. Capture, segment, target then distribute; it’s one more example of direct mail data management making your job easier so you can concentrate on closing your leads.

Ask us how we can help you find a data management solution for your business.

Contact us on 01494 539300

Don’t just take our word for it…

First Move’s staff are friendly, responsive and customer focused. Utilised for our rent letters and statements since February 2008, the standard of service from initial communication through to execution is without exception and of the highest quality.

Just got this message from Matt and I thought you deserve to see it as every one at First Move who made it possible and thanks from me too!
"I want to say thank you for the Kol Nidre job, we have had glowing reports back to date and it would not have been possible without your help and dedication.”

Kol Nidre
Coco Bay has really enjoyed using First Move to manage our fulfilment business. By manning our phone lines, fulfilment and customer services, the First Move team are the face of our business and we therefore require the service to be First Class.
They have definitely lived up to our very high expectations and between us we have created a seamless partnership.

Coco Bay
I would recommend First Move for any mailing or direct marketing. Excellent communication and attention to detail. There are never any worries about deadlines being met with First Move.

The Radlett Centre
It’s been an absolute pleasure working with you! Thank you so much for managing our print jobs effectively, it has taken a weight off my mind knowing that you are doing the work as I know you are super diligent and work hard to make sure it all runs smoothly.

Forresters Research
It’s been a pleasure working with First Move. Your response to our last minute requests has been fantastic…

Fluent Europe

Breaking News

First Move installs eco-friendly plastic free paper wrap solution 

Paper wrap is an environmentally friendly 100% recyclable mailing alternative to poly wrapping for your next magazine or brochure mailing.

Because the outer wrap is digitally printed with the name and address of the recipient it removes the need for a carrier sheet whilst offering endless design & customisation options to help engage the recipient.

Compatible with the cost effective Royal Mail Mailmark specification paper wrap also helps reduce postage costs & is cost effective for lower volume mailings when compared to poly wrapping.

Reduce your costs, engage your recipients and raise your brand awareness with a exquisitely printed colour outer wrap.

Like to know more? Please get in touch and make the First Move.

Your team


David Amor


Rachel Smith
Managing Director


Elaine Hipgrave
Operations Manager


Aran Long
Client Services Manager


Martin Wise
IT Manager


Sally Maharg
Account Director


Ben Hughes
Senior Account Manager


Stephanie Ridgely
Account Manager


Andrew Amor
Business Development

Make the First Move. Start transforming your business today…

The definitive guide to Direct Mail…

From choosing the right print to determine what strategy to run – Direct Mail 101 has ALL the answers you have questions to!

This book will take you on a journey of discovery with 101 simple proven steps to explode your profits.

You’ll find top tips and a wealth of experience – Over 35 years of it – to fall back on throughout this extensive work, and examples of some of the world’s most successful direct mail campaigns to get you started.