The latest JICMAIL Q2 2025 results are in and direct mail, door drops and business mail are performing at their best in over five years. About 9.2% of all these mailings now prompt a visit to an advertiser’s website up from 7.3% a year ago, almost 6% lead customers to check account details. Overall mail prompted 15% more purchases year‑on‑year with many transactions now happening online.
If you’re wondering how to use insights like this in your planning we can help. As JICMAIL Silver Partners, we have access to the data and tools that let you benchmark your campaigns, set realistic targets and make sure every mail piece delivers more than just presence.
You can find out more at https://www.jicmail.org.uk/
