# First Move Direct Marketing > UK direct mail and mailing house with over 35 years' experience, delivering personalised, high-impact direct mail campaigns end to end — from data and creative through print, postage and fulfilment. First Move helps B2B, B2C and charity marketers grow profits and win customers with measurable, response-driven mail. First Move Direct Marketing is a full-service mailing house based in High Wycombe, UK. The company brings data, print, programmatic remarketing, creative and fulfilment together under one roof, with a strong focus on testing, personalisation and return on investment. First Move is the only direct mail company to have won a DMA (Data & Marketing Association) award. This is the extended (`llms-full.txt`) version, covering the site in more depth than the curated `llms.txt`. It maps First Move's full range of services, sub-services and resources for AI agents, assistants and crawlers. ## Company Overview - Name: First Move Direct Marketing — a UK mailing house and direct mail agency. - Experience: Over 35 years in direct mail and marketing. - Location: 4 Fairview Estate, Kings Road, High Wycombe, HP11 1SA, United Kingdom. - Phone: 01494 885490. - Opening hours: Monday–Friday, 8:30am–5:30pm. - Audiences served: B2B, B2C, and charity / not-for-profit marketers. - Positioning: "A mailing house that gets results" — data-led, tested, personalised direct mail that drives measurable response and ROI. - Recognition: The only direct mail company to have won a DMA award. - Approach: Everything under one roof — data, creative, print, personalisation, programmatic mail, postage, fulfilment and call handling — with testing built in to improve results. ## Direct Mail Services - [Direct Mail Services](https://www.firstmove.co.uk/direct-mail-services/): End-to-end direct mail campaign planning, data processing, personalisation, print and delivery. - [Advertising & Promotional Mail](https://www.firstmove.co.uk/direct-mail-advertising/): Response- and sales-driving mailings for customer acquisition and promotions. - [Business & Transactional Mail](https://www.firstmove.co.uk/business-and-transactional/): Business correspondence, statements, invoices and transactional documents. - [Programmatic Mail](https://www.firstmove.co.uk/programmatic-mail/): Automated direct mail triggered by digital behaviour for timely, targeted follow-up. - [Hyper Personalisation](https://www.firstmove.co.uk/direct-mail-personalisation/): Highly tailored, variable-data mail personalised to each individual recipient. - [Hybrid Mail](https://www.firstmove.co.uk/hybrid-mail/): Send letters and mail digitally for automated print, post and delivery without in-house handling. - [Integrated Campaigns](https://www.firstmove.co.uk/integrated-campaigns/): Direct mail combined with digital channels for joined-up, multi-touch campaigns. - [Charity Mailing](https://www.firstmove.co.uk/charity-mailing-service/): Specialist mailing for charities and not-for-profits, including donor and fundraising campaigns. - [Catalogue Mailing](https://www.firstmove.co.uk/catalogue-mailing-services/): Catalogue production and mailing services for retailers. ## Data Services - [Data Management](https://www.firstmove.co.uk/data-management/): Secure handling, preparation and management of marketing data. - [Data Cleaning & Profiling](https://www.firstmove.co.uk/data-cleaning-profiling/): Cleansing, deduplication and profiling to improve accuracy, targeting and postage efficiency. - [Data Cleaning](https://www.firstmove.co.uk/data-cleaning/): Suppression, correction and cleansing of mailing data. - [Profiling](https://www.firstmove.co.uk/profiling/): Customer and prospect profiling to sharpen audience targeting. - [Database Analytics](https://www.firstmove.co.uk/database-analytics/): Analysis and insight to improve targeting and campaign performance. - [Transactional Databases](https://www.firstmove.co.uk/transactional-databases/): Management of transactional and customer databases. - [Document Scanning](https://www.firstmove.co.uk/document-scanning/): Digitisation and data capture from physical documents. - [Data Capture](https://www.firstmove.co.uk/data-capture/): Capture and processing of response and form data. ## Print Services - [Document Printing](https://www.firstmove.co.uk/document-printing/): High-quality variable-data and transactional document printing. - [Personalised Print](https://www.firstmove.co.uk/personalised-print/): Variable-data personalisation across print formats. - [Daily Print](https://www.firstmove.co.uk/daily-print/): Fast-turnaround daily and cyclical print runs. - [High Volume Print](https://www.firstmove.co.uk/high-volume-print/): Scalable print from small batches to millions of items. - [Brochures & Catalogues](https://www.firstmove.co.uk/brochures-and-catalogues/): Printed brochures, catalogues and long-format marketing material. - [Postcard Printing](https://www.firstmove.co.uk/postcard-printing/): Printed and mailed postcard campaigns. - [Bespoke Packaging](https://www.firstmove.co.uk/printed-bespoke-packaging/): Custom printed packaging and mailing packs. - [Membership Cards](https://www.firstmove.co.uk/sustainable-membership-cards/): Sustainable, personalised membership and loyalty cards. ## Postage & Distribution - [Direct Mail Postage](https://www.firstmove.co.uk/direct-mail-postage/): Cost-effective postal solutions and postage optimisation, including Royal Mail options. - [Door to Door](https://www.firstmove.co.uk/door-to-door/): Unaddressed door-to-door distribution for broad local reach. - [Business Mail](https://www.firstmove.co.uk/business-mail/): Business mail services and discounted postage options. - [Advertising Mail Discounts](https://www.firstmove.co.uk/advertising-mail-discounts/): Postage savings through advertising mail and mail sortation. - [Low Sort](https://www.firstmove.co.uk/low-sort/): Low-sortation postage options. - [High Sort](https://www.firstmove.co.uk/high-sort/): High-sortation postage for maximum postal discounts. ## Creative Services - [Creative Services](https://www.firstmove.co.uk/creative/): Concept, design and creative for direct mail and integrated campaigns. - [Copywriting](https://www.firstmove.co.uk/copywriting/): Response-focused copywriting for direct mail and marketing. - [Direct Mail Design](https://www.firstmove.co.uk/direct-mail-design/): Design tailored to maximise engagement and response rates. - [Propositions](https://www.firstmove.co.uk/propositions/): Developing compelling campaign propositions and offers. - [Positioning](https://www.firstmove.co.uk/positioning/): Positioning and messaging strategy. - [Strategy](https://www.firstmove.co.uk/strategy/): Campaign and channel strategy. - [Customer Engagement](https://www.firstmove.co.uk/customer-engagement/): Approaches to build and deepen customer engagement. - [Envelopes](https://www.firstmove.co.uk/envelopes/): Envelope design and options to lift open and response rates. - [What to Personalise](https://www.firstmove.co.uk/what-to-personalise/): Guidance on which elements of a mailing to personalise. ## E-Commerce & Fulfilment - [E-Commerce Fulfilment](https://www.firstmove.co.uk/e-commerce-fulfilment-services/): Order fulfilment and logistics for online retailers. - [Fulfilment](https://www.firstmove.co.uk/fulfilment/): Storage, pick, pack and despatch fulfilment services. - [Outsourcing Fulfilment](https://www.firstmove.co.uk/outsourcing-fulfilment/): Outsourced fulfilment operations for businesses. - [Pick, Pack & Despatch](https://www.firstmove.co.uk/pick-pack-and-despatch/): Warehousing and order despatch operations. - [Order Processing](https://www.firstmove.co.uk/order-processing/): Order handling and processing services. - [Order Flow](https://www.firstmove.co.uk/orderflow/): Order management workflow. - [Product Flow](https://www.firstmove.co.uk/productflow/): Stock and product management workflow. - [Web & System Integration](https://www.firstmove.co.uk/web-and-system-integration/): Integration with e-commerce platforms and business systems. - [Web-Enabled Services](https://www.firstmove.co.uk/web-enabled-services/): Online-connected order and fulfilment services. - [Shopping Cart Abandonment](https://www.firstmove.co.uk/shopping-cart-abandonment/): Direct mail remarketing to recover abandoned online carts. - [Live Call Handling](https://www.firstmove.co.uk/live-call-handling/): Inbound call handling and customer response services. ## Testing & Optimisation - [A/B Testing](https://www.firstmove.co.uk/ab-testing/): Split testing of creative, offers and formats to improve response. - [How to Test](https://www.firstmove.co.uk/how-to-test/): Practical guidance on testing direct mail campaigns. - [Testing Options](https://www.firstmove.co.uk/testing-options/): The range of testing approaches available. - [Testing Tools](https://www.firstmove.co.uk/testing-tools/): Tools used to plan and measure tests. - [Variable Data Testing](https://www.firstmove.co.uk/variable-data-testing/): Testing variable-data and personalised elements. - [Statistical Analysis](https://www.firstmove.co.uk/statistical-analysis/): Analysis of results to guide optimisation. - [Return on Investment](https://www.firstmove.co.uk/return-on-investment/): How First Move measures and improves direct mail ROI. - [Joined-Up Thinking](https://www.firstmove.co.uk/joined-up-thinking/): Connecting data, creative and channels for better results. ## About & Company - [About Us](https://www.firstmove.co.uk/about-us/): Company background, experience and approach. - [Client Services](https://www.firstmove.co.uk/client-services/): How First Move works with and supports clients. - [Testimonials](https://www.firstmove.co.uk/testimonials/): Client feedback and results. - [DMA Awards](https://www.firstmove.co.uk/dma-awards/): First Move's award-winning direct marketing work. - [Accreditations](https://www.firstmove.co.uk/accreditations/): Industry accreditations and standards. - [Environmental Policy](https://www.firstmove.co.uk/environmental-policy/): Sustainability and environmental commitments. ## Resources & Insight - [Blog](https://www.firstmove.co.uk/blog/): Direct mail news, insight and articles. - [Direct Mail 101 Guide](https://www.firstmove.co.uk/dm101-get-your-copy-book/): Free handbook — "Direct Mail 101: The Definitive Guide to Direct Mail". - [Why Direct Mail in the 21st Century](https://www.firstmove.co.uk/dm101-why-direct-mail-in-the-21st-century/): The case for direct mail in a digital age. - [FAQs](https://www.firstmove.co.uk/faqs/): Frequently asked questions about direct mail services. - [Podcasts](https://www.firstmove.co.uk/podcasts/): Direct marketing podcasts. - [Videos](https://www.firstmove.co.uk/videos/): Video content and explainers. ## Case Studies - [Gtech Case Study](https://www.firstmove.co.uk/gtech-case-study/): Award-winning direct marketing work for Gtech. ## Contact - [Contact Us](https://www.firstmove.co.uk/contact/): Get in touch — phone 01494 885490, High Wycombe, HP11 1SA. - [Request a Quote](https://www.firstmove.co.uk/quote/): Fast quote and enquiry for direct mail, print, data and fulfilment. ## Legal & Policies - [Privacy Policy](https://www.firstmove.co.uk/privacy-policy/): How First Move handles personal data. - [UK Data Protection](https://www.firstmove.co.uk/uk-data-protection/): Data protection commitments and compliance. - [Terms & Conditions](https://www.firstmove.co.uk/terms-and-conditions/): Terms of service.