Entries by Vicky White

Speakers at The Direct Commerce Association Annual Summit

David Amor, Chairman and Direct Mail Futurist at First Move will be speaking at this years Direct Commerce Association Annual Summit on 13th June 2019. This year’s DCA Annual Summit is the ‘Glasto’ of multichannel and direct retailing. Direct Marketing, AI, eCommerce: email is easy – now print is too! Hyper –personalisation in catalogues is a […]

Direct Commerce Awards – We Are Winners!

  We’re delighted to announce we have won a Direct Commerce Award for our work with our clients, Complete Care. ‘Best Creative & Print Production Partnership’ First Move produced a 16 page Catalogue mailing uses 6,421 different products to deliver dynamic personalisation. We are not aware that anyone in the world has ever produced print with so many […]

Xerox Premier Partners Conference – Triggered Direct Mail

Xerox Forum 2019 What if we could print opportunity? As premier partners of Xerox, we’ve been invited to present alongside Deana Conyard, Global Product Marketing Manager for Xerox at their conference in Portugal. David Amor, Chairman and Direct Mail Futurist of First Move will be discussing Triggered Direct Mail and how businesses can integrate digital and […]

The Highest Level of Catalogue Personalisation Ever?

16 page Catalogue mailing uses 6,421 different products to deliver dynamic personalisation First Move has just produced a 5,000 A5 catalogue mailing, which contained 6,421 different product descriptions and images. Each catalogue was totally unique not only in the products and images shown, but also in the messaging. This is all about greater reader relevance and increasing our […]

DMG Tri Livery Event ‘GDPR is Good for Business’

David Amor – Direct Mail Futurist and Chairman of First Move Direct Marketing will be speaking on Monday 3rd September at a Tri-Livery event at Stationers’ Hall in London. David will share stories from the coal face such as one business whose databases has shrunk from 9M to 900K records through the “opt-in” process. How […]

How Does GDPR Affect Direct Mail?

Did you know you can send direct mail to your customers and you don’t need their explicit consent? So unlike email marketing, with physical mail you have greater freedom to connect, engage and sell. Of course, GDPR does effect this offline touchpoint. While recipient opt-ins aren’t compulsory, gaining legitimate interest is. We discuss exactly what […]

The Latest In Direct Mail Design: Breaking Barriers

Guest Post: Victoria Greene “Direct mail advertisements give people time to think… With print advertisements, we’re not anticipating the next click.” – Chris Barr, director of marketing for Taradel. In the digital age, it’s easy to dismiss direct mail…but marketers — ignore it at your peril. Research by the Direct Marketing Association has found that […]

First Move Names Rachel Smith as Managing Director

First Move direct marketing has appointed Rachel Smith as Managing Director, effective 1 January 2018. David Amor, has led First Move as Managing Director since 2001 and will become Direct Mail Futurist and Chairman for the company, focusing on identifying new ways to grow the business using artificial intelligence and the companies world leading Xerox […]