Entries by Vicky White

DMG Tri Livery Event ‘GDPR is Good for Business’

David Amor – Direct Mail Futurist and Chairman of First Move Direct Marketing will be speaking on Monday 3rd September at a Tri-Livery event at Stationers’ Hall in London. David will share stories from the coal face such as one business whose databases has shrunk from 9M to 900K records through the “opt-in” process. How […]

How Does GDPR Affect Direct Mail?

Did you know you can send direct mail to your customers and you don’t need their explicit consent? So unlike email marketing, with physical mail you have greater freedom to connect, engage and sell. Of course, GDPR does effect this offline touchpoint. While recipient opt-ins aren’t compulsory, gaining legitimate interest is. We discuss exactly what […]

The Latest In Direct Mail Design: Breaking Barriers

Guest Post: Victoria Greene “Direct mail advertisements give people time to think… With print advertisements, we’re not anticipating the next click.” – Chris Barr, director of marketing for Taradel. In the digital age, it’s easy to dismiss direct mail…but marketers — ignore it at your peril. Research by the Direct Marketing Association has found that […]

First Move Names Rachel Smith as Managing Director

First Move direct marketing has appointed Rachel Smith as Managing Director, effective 1 January 2018. David Amor, has led First Move as Managing Director since 2001 and will become Direct Mail Futurist and Chairman for the company, focusing on identifying new ways to grow the business using artificial intelligence and the companies world leading Xerox […]

How Are Digital Marketers Using Direct Mail?

The propaganda from digital marketeers said direct mail was dead. Now they’re retreating with their tails between their legs begging to be let back in. After all, the already powerful direct mail can have even more impact when paired with digital. But how are the digital natives returning to direct mail and why? The realisation […]

How Digital Print is changing Direct Mail – Interview with David Leitch

The Xerox Trivor – Interview with David Leitch – Digital Print Manager Direct Mail has evolved and with First Move recently installing the new Xerox Trivor, A world’s first, we are now at the forefront of digital printing technology. We interview our very own Digital Print Manager, David Leitch for his insights into the Xerox Trivor […]

The Case 4 Direct Mail

  We present you with our opening statement with evidence to support our client, ‘Direct Mail in the 21st century.’   It is our privilege to showcase direct mail in this case before you today.   You have heard the digital world explain what it hopes will be proven, but the digital world did not furnish […]