Database building & and management for direct marketing campaigns
First Move’s business strategy is focussed on the promise that direct marketing delivers success to its clients and that success will continue to grow in the future.
You can rely upon the internal skills we’ve developed to supply you with the required levels of technical and operational support.
Data driven direct marketing can be the most efficient and economic way to find new customers, develop additional business with existing customers and build loyalty across the board. Customer Relationship Marketing has—at its core—customised databases.
First Move's customer service and IT team is experienced in listening to the business needs of clients, translating those demands into an integrated commercial action plan and then specifying the action that will take place. And as your data grows and changes First Move will be constantly involved to ensure it continues to meet your needs.
You need data that is up-to-date, flexible and powerful.
By taking responsibility for the design and management of your database we leave you free to concentrate on the core functions of your business and to avoid the capital and skills based investment in this critical, but specialist area.
Database building case study
Take over 20 lists compiled by 10 different people in 4 different formats plus boxes of visitor cards from prospects around the world. Produce 1 central database, which recognises the source of all the data and records the marketing activity undertaken against each individual. The total database of 35,000 was programmed and assembled in 6 weeks.










