As I said I've been around the direct marketing industry for over 20 years and not only in general do people NOT TEST new ideas etc. they concentrate on the cost of production without considering that ..........

90% of the cost of your mailing is incurred whether you send excellent, targeted, wholly relevant communications or something that is going straight into the recycling-bin.

You can turn your thoughts to the 10% ...

the 10% that potentially can increase your response rate, improve your donation or value of sale …. that can make you remembered and lengthen the life - time value of your customer /donor to your organisation.

For instance - in 2007 Infotrends/Cap Ventures undertook a study. They found that personalised colour printing increased response rates by 36%

..... increased average order size/value by 24.5%
..... increased orders/order retention by 47.6%
..... increased overall revenue/profit by 31.6%
      and response time by 33.9%

If you want to start unlocking improvements like these you need to start testing new ideas, new approaches and we can help by delivering and implementing stimulating ideas – we can also undertake creative copy writing and design should you feel it appropriate.

I would like to send you a small book entitled
'Why the Right Mailing House is Crucial for Direct Mail Success'.

Please leave your details, if you’ve read this far it would be a shame not to take this further.
It's your choice – but I do look forward to hearing from you.

David Amor
Owner and Managing Director 

PS: If you DO NOT fall into the category of people who ignore testing .... congratulations.
I assume you may be looking for an organisation with the power to deliver faultless service,
- that is never engaged on the phone - that is pro-active and on-time - in other words a great partner.

We look forward to proving that you just found that organisation - First Move Direct Marketing.