First Move direct marketing has invested in the new Xerox Trivor™ 2400 Inkjet Press. A first in the United Kingdom, First Move’s new Xerox Trivor™ not only represents technological advancement, it means greater customer engagement for direct-mail professionals.
Now you can personalise high quality printed mailings at the same speed you receive digital insights from your customers, responding to trends, behaviours and sales patterns FAST.
The Xerox Trivor™ offers unparalleled print personalisation, meaning that First Move can keep up with the current rate of digital and the tailored approach consumers demand. No longer reserved for digital marketeers, personalised mail shots can take on an entirely customised approach that modifies artwork, offers, and practically everything according to the intended recipient.
“For direct mail to be successful today it must be personalised and not just the address” said David Amor, Managing Director, First Move direct marketing. “The Xerox Trivor™ 2400 Inkjet Press will ensure that First Move continues to innovate within direct mail marketing by turning our digital insights into fast, personalised direct mail.”
Using big data now available from consumer interactions and sales histories, direct mail can now target the individual with offers that address their needs—individually. Combined with data processing, the Xerox Trivor™ can handle these personalised requests in an extremely fast and efficient manner.
Fast also means targeted mailings in response to consumer or environmental behaviour. The inkjet of inkjet presses, it’s a high-quality and fast addition to First Move’s professional machines. Able to print 36,000 images/hour at 1,200 DPI (lithographic quality); that means a 100,000 mail shot can be produced in around 5.5 hours. Marketeers don’t have to plan months in advance—they can rely on their customer or prospects’ behaviour before triggering a brand new campaign at a moment’s notice.
“The Xerox Trivor™ is designed to grow with the business, so it can meet the needs of First Move Direct Marketing now and in the future,” said Phil Tucker, managing director, Advanced Business Equipment. “As the first UK customer, we are confident that it will be able to deliver the personalised results demanded by its customers.”
The Trivor™ will be installed in September 2016.
More information on the Xerox Trivor™ Printer can be found on the Xerox website.
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