The success of First Move’s own business strategy depends on the premise that the power of direct marketing will continue to grow.
You can therefore rely upon the internal skills we've
developed to enable us to supply you with the required
level of technical and operational support.
Data driven direct marketing is by far the most efficient and economic way to find new customers, develop additional business with existing customers and build loyalty across the board. 'Customer Relationship Marketing', has at its core, customised databases.
Your customer service and IT team is experienced in listening to the needs of clients, translating those demands into an integrated commercial 'action plan' and then specifying the technical platform on which that action will take place. And as your database grows First Move will be constantly involved to ensure it continues to meet your needs.
By taking responsibility for the design and management of your database we leave you free to concentrate on the core functions of your business and to avoid the capital and skills based investment in this critical, but specialist area.
Take over 20 lists complied by 10 different people in 4 different formats plus boxes of visitor cards from prospects around the world. Produce 1 central database, which recognises the source of all the data and records the marketing activity undertaken against each individual. The total database of 35,000 was programmed in Access and assembled in 6 weeks.
“...We transferred our direct mail activity to First Move. This was definitely the right decision. We have been continually impressed with their efficiency, eye for detail and pro-active approach as well as finding them a pleasure to do business with.”
