Database Marketing - Data

First Move has the powerful software tools needed to ensure your data is high quality and used effectively.

To maximise the effectiveness of your database marketing and direct mailing campaigns your data should be as good as you and we can make it.

• De-duplicated
• PAF batch address verified
• QA interactive data captured
• Mailsorted - 1, 2 or 3
• Case and salutation
• Profiled
• Mailing Preference Service (MPS) screened

We can advise on all the rapidly changing opportunities for data suppression and enhancement including goneaways, bereavements, profiling and opt-outs.

Variable data? And you want to use your creativity to ensure you maximise your response? That’s why we’ve enhanced our data portfolio with Planet Press. This ‘state of the art’ software will allow you to mix variable text and you still produce 1 mailing to maximise your postal savings. They say—“A modular approach to transactional and variable content document printing and output management”—we just say it’s great. Don’t take our word—test us!

Data Case Study

Adler UK regularly mail throughout Europe in 7 different languages with a number of variables dependent upon previous purchase history. And, by the way we have to keep their mailing in perfect sequential order throughout all its stages of production so that personalised items can be added at the final stage.