Data is your greatest asset

not simply the means to address an envelope

DM Response - intelligent data usage will generate improved responses, higher donations, greater repeat purchases as well as lower postage costs.

Who bought what ? And when ?
And how often ? And what else did they buy?
How much did they donate ?
and what was the source of the contact ?

These questions and more if answered can enable you to target your message more effectively. Most people hate junk mail! But they don’t hate mail that is relevant to them. The above data when used overcomes people’s objectives and enables you to focus on a 1 to 1 basis with your message.

First Move can use software such as Planet Press, Xerox Freeflow and XMPie, Microsoft Professional and MatchIt software to produce targeted messaging.

You can use data to change the message by varying the text and if you are using digital colour you can change pictures and colour text as well. And you might want to use different letterheads so we would use the data to tell us which letterhead to use.

You can profile this data in order that you can understand the primary characteristics of the people in your database. When you know these facts you can use them to select external lists against which you can then test your mailing.

Transactional data – when producing invoices and statements we can use the data to select marketing messages, undertake calculations and translate that information into charts and graphs of performance as we produce the document.

All of this of course whilst continuing to enjoy postage savings through presenting pre-sorted mail to your postal operator.

And we will keep your data secure through adherence to the DMA DataSeal standard – please ask us for a copy of our Information Security Policy.

Data driven direct marketing can be the most efficient and economic way to find new customers, develop additional business with existing customers and build loyalty across the board. Customer Relationship Marketing has—at its core—customised databases.

Database building case study

Take over 20 lists compiled by 10 different people in 4 different formats plus boxes of visitor cards from prospects around the world. Using document-scanning produce a central database, which recognises the source of all the data and records the marketing activity undertaken against each individual. The total database of 35,000 was programmed and assembled in 6 weeks.