You need us to build the data so that you can analyse your data any way you want.
You may require different types of analytical or management
reports. We expect these reports to illustrate
the nature of results generated by different promotional
campaigns and provide the answers to questions like
which media, on which dates generated the highest returns
at the lowest cost per response?
There may also be the need to re-design your management reports. Your database will be designed on a relational basis, our view is that - provided the data exists somewhere in the application - we can produce it in any form it is needed.
Your data can also be profiled either in-house or by working with a number of specialist bureaux. It is part of our service to you that we keep in touch with market developments and be able to advise on the different solutions industry wide. Direct marketing is constantly evolving and no single company has the only solution to any question. We will help you to find the right answer and implement the solution.
Having data entered enquiries and fulfilled the information
requests. 3 months later compare the actual sales achieved
with the initial enquiries to establish the statistics
of which newspaper adverts pulled best and to compare
the media costs to sales achieved across the marketing
programme.
"We are always delighted
and appreciative of the efficient, professional
and friendly way that our variable and often complex
requirements are handled. We have worked with First
Move since 1995 and acknowledge that they are a
vital part of 3663's marketing activity."
