Xerox Partner

The Trivor™ Frontier: Engaging Customers with Direct-Mail Technology

We’re pleased to announce First Move Direct Marketing has become a trusted partner of Xerox Worldwide.

More than just a supplier of high-quality printing and direct-mail solutions, we have been acknowledged by the world leader in digital printing. We kicked off the partnership by being the first in the UK to have their new Trivor™ 2400 Inkjet Press, an unparalleled machine that provides super fast and personalised mailing in the blink of an eye.

For our customers this means a quicker turnaround for mail campaigns and a way to create as-they-happen mail responses to digital campaigns.

We’ll say it: Anyone who says direct mail is old-fashioned doesn’t know what they talking about. In fact, direct mail has never been a more effective way of customer engagement. It’s an exciting time for marketeers as the technology has finally caught up to our imaginations. Now direct mail campaigns no longer require months of planning to even consider executing one—they can be turned around in days with the new Xerox Trivor™ 2400 Inkjet Press.

The latest and greatest addition to the commercial inkjet family, it’s a machine with direct-mail power. With power comes responsibility, so the first in the UK is entrusted to First Move Direct Marketing as part our partnership with Xerox Worldwide. But what does this does this mean to you as a direct-mail specialist? Faster personalisation and targeting.

One of the arguments against print is the speed in which it takes to launch a campaign, but with the Xerox Trivor™ you can print, personalise and send an entire campaign in 24 hours. Able to print 36,000 images/hour at 1,200 DPI (lithographic quality); that means a 100,000-copy mail shot can be produced in around 5.5 hours. Sort it, send it and your customers can have your mailer in their hands the following day.

It’s an exciting prospect for those who are looking for new ways to target customers and prospects. Recent trends have shown the integration of campaigns across multiple channels, print being one of them. Using big data now available from consumer interactions and sales histories, direct mail can now target the individual with offers that address their needs—individually. Combined with data processing, the Trivor™ can handle these personalised requests in an extremely fast and efficient manner.

Now you can record your customer’s interaction with your website or a specific landing page, and send them something redeemable in response. Imagine their surprise when they open the post to see further information about your product or service they were investigating. Convenient, tangible and top of mind, how could they not convert?

More than 50 trillion pages are printed worldwide today using production print technology—only 2% of which is printed digitally. First Move is proud to be a digital supplier, which means greater quality and faster processing than you could receive using traditional methods.

Get in touch with us for a demonstration or to discuss how we can bring to life your next campaign. It’s direct mail for the 21st Century.

 

Please contact us enquiries@firstmove.co.uk or call 01494 539300 for more information.

 

You might also be interested in the following articles:

5 Reasons to take another look at Direct Mail

The Past, Present and Future of Direct Mail

Xerox Trivor 2400 Inkjet Press

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *